rheingold institute international: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It delivers authentic insights that permit a profound grasp of psychological behaviors and motives. In the disciplines of quality, methodological expertise and consulting, we are Germany’s best. And we are the best in Germany in the disciplines of quality, method competence and consulting.

House rheingold

rheingold institute international: Psychological market, media and cultural research

We’ve been developing depth-psychological market research for three decades. This is the only approach that affords us a scientifically sound glimpse behind the psychological curtain of consumers, voters, users and viewers. It delivers authentic insights that permit a profound grasp of psychological behaviors and motives. In the disciplines of quality, methodological expertise and consulting, we are Germany’s best. And we are the best in Germany in the disciplines of quality, method competence and consulting.

House rheingold

rheingold Insights

China News: 996 Online Revolt

The name "996 Work Pattern" refers to an unofficial work rhythm: it is worked from 9 a.m. to 9 p.m.…

Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

rheingoldCoCreation is a new research method, to take a view with the eyes of the consumers.

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a…

Strengthening Brands – The Brand Success Code

The success of brands today depends on five factors. This is confirmed by rheingold studies of the…

Rethinking target groups – constitutional marketing

As a concept, constitutional marketing opens the eyes to actual competitors, who often lie outside…

Strategy Advice

Strategically focused – rheingoldBridging

The strategy after that. With rheingoldBridging, they work with our experts to work out how to…

Conquering Markets – The Continents of Markets

Thousands of studies from dozens of industries have enabled us to develop a psychological…