Continents of Markets Explain Customer Behavior


Consumers fundamentally change their behaviour depending on the market context. So the market determines the behavior and each market in turn has its own dynamics, its own customs and customs – the secret mechanisms of action.

All brands and industries can be located in the Continents of Markets.
This allows them and we to work together to see how acting
impact in the markets.

Continents of Markets

All brands and industries can be located in the “Continents of Markets”.
This allows them and we to work together to see how acting
impact in the markets.

Effective strategies through the Continents of Markets

In numerous studies, we have been able to develop a map of market types. The Continents of Markets allow us to identify market mechanisms, understand customer loyalty, locate positioning, enter new continents with the brand and conquer them in demarcation with competition.

Every brand has a psychological task

Every industry, even every brand, can be considered one of the Continents of Markets if you recognize its internal structure, its secret logic and function. Fashion, for example, is primarily a personality marker, while cosmetics are a “situational stylistic aid”. The example of banks shows well how these locations can be deliberately differentiated in order to conquer new territory and target specific customer groups.

Deep understanding of a brand

Savings banks or Volksbanken serve as protective powers that guarantee a high level of security when dealing with capital. Another focus is on direct banks, which are more focused on expansion and thus act as growth promoters. A private bank, on the other hand, can also position itself as a personality marker in its demarcation with its competitors.

The Continents of Markets are thus the basis for the psychological understanding of an industry as well as the individual brand and serve as the basis for any marketing strategy.

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