rheingold in Shanghai

Rheingold in Shanghai

Opened: Our branch office in Shanghai

For many years, rheingold institut has been working for clients from various industries in China, helping them to position their brands effectively and thus make the most of the potential of Chinese economic growth. Besides San Francisco, Shanghai is the institute's second international office.

"For us, the presence in China is the logical consequence of our many years of work with and on the ambitious Asian market," emphasizes Stephan Urlings, Managing Partner and Head of Team International at rheingold institut. In doing so, the institute explicitly relies on its Chinese employees for its research work. "This way, we can ensure direct market observation as well as knowledge of cultural currents and current trends."

The Shanghai office is managed by Julie Zhu.
She has more than 20 years of experience as an executive in Chinese and international institutions and has extensive knowledge of the various target groups and markets in China.

The rheingold institute has additional expertise, especially in the cross-cultural field, through its young employee Wutao Wen. The project manager, who grew up in China, studied market and media research in France and Germany, and his background has given him a special understanding of current Chinese youth and media developments.

"In our team, experience and youth come together. As a result, we offer optimal conditions for successful market research in the dynamic Chinese market," emphasizes Urlings.

Shanghai contact

Stephan Urlings, Phone: +49 221-912777-18
E-mail: urlings@rheingold-online.de

Julie Zhu, Phone: +86 21 5255 5321
Email: zhu@rheingold-online.cn
2A Zhongdeqiao Rd, Changning Dist., Shanghai, 200052, CHINA

Wutao Wen
Phone: +49 221-912777-98
E-mail: wen@rheingold-online.de

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