Psychological impact research for your brand

On the basis of morphological psychology, around 45 permanent and 55 freelance employees at the rheingold institute - most of them psychologists - analyze unconscious psychological influencing factors and connections to meaning using methods developed in-house. Our home is Cologne, our research is international. With branches in San Francisco and Shanghai, we are at home on three continents.

Our drive for your success

Our drive is to explore the psychological connections and the deeper meaning of human actions. In this way, we help our clients understand the secret message of their brand and use this knowledge to navigate successfully in the markets.

The rheingold team

Our rheingold employees have one thing in common: enthusiasm for morphological research. Wanting to know more, not being satisfied too quickly. Coupled with a very high level of professional and personal competence and a sure sense of quality. Dedicated, committed and up to date.



Thank you! We feel excellent!

Many thanks to our customers and competitors. Once again, rheingold Institut's top position in the quality ranking of market research institutes in Germany was confirmed in 2021. And we also congratulate our clients Frosch and Rotbäckchen for the repeated and Nivea for winning the brand award, to which we were allowed to contribute through our studies, analyses and strategic recommendations.

Working at rheingold

We are proud of our lively, competent and motivated team! Through cooperative teamwork, flat hierarchies and fast decision-making processes, we reconcile the interests of the company with the personal concerns of our employees in the best possible way.

Trainee or internship

In a 24-month trainee program, we will train you to become a morphological effects researcher. Or you can apply for an internship with us, for a period of six to 12 weeks. The internship offers you the chance to get to know how morphological psychology works in the context of market and media research.

The rheingold academy

The rheingold Academy is the continuing education institution in the field of depth psychological impact research. In succession to the Cologne Academy for Market and Media Research, together with public and private universities and the rheingold institute, the Academy offers practice-oriented training in the field of market and media psychology.

On the road worldwide - at home on three continents

The rheingold institute has been conducting research worldwide for many years. With our branches in Cologne, San Francisco and Shanghai, we are always on the spot and on the pulse of time on three continents. Our branches allow us to establish the unique method of morphological psychology in qualitative market research even more strongly internationally.


rheingold LLC
institute for Qualitative Market
and Media Research
1 Sansome Street
Suite 3500
San Francisco, CA 94104
Tel: +1 415 400 9969


rheingold GmbH und Co. KG
Kaiser-Wilhelm-Ring 46
50672 Cologne
Tel: 0221-912 777-0
Fax: 0221-912 777-55


rheingold Market Research
2A Zhongdeqiao Rd
Changning Dist.
Shanghai, 200052
Tel: +8621 5255 5321