Wolfgang Feiter and Stephan Grünewald explain the sustainability strategy of the green frog, which was awarded the German Brand Award in the summer, and show which insights and measures were used to successfully transform the brand into the detergent market.
Psychologist Stephan Grünewald from Cologne is the founder of the market and media research institute rheingold. Grünewald became a bestselling author with the books "Deutschland auf der Couch" (2006) and "Die erschöpfte Gesellschaft" (2013) as well as "Wie tickt Deutschland" (2019), among others.
Tel.: +49 221-912 777-17
E-mail: gruenewald@rheingold-online.de
