In a depth-psychological as well as quantitative study, we show what gendering means for society and consumption, for brands and markets. The results were presented for the first time by rheingold psychologists Judith Barbolini, Uwe Hambrock, Anna Brand, Sabine Castonow and Melanie Gaspary (Castenow).
Since 2011 at the rheingold institute and member of the management board. She speaks five languages and conducts research, especially internationally. Her other areas of focus are social and cultural research, cleaning and personal care, and interior design.
Tel.: +49 221-912 777-67
E-mail: barbolini@rheingold-online.de