Generation Z – adolescence

Today, Generation Z often lives in a sheltered gaming paradise until the mid-20s: they experience a…

Gen Z - Part 3 rheingold

Generation Z – Rezo factor positive or we are the better adults

The discussion about the video of the Youtuber Rezo, on the destruction of the CDU, made it clear…

Gen Z - Part 2 rheingold

Generation Z – New Kids on the Job

In the labour market, too, everyone is looking forward to Generation Z. It is celebrated as a…

China News: 996 Online Revolt

The name "996 Work Pattern" refers to an unofficial work rhythm: it is worked from 9 a.m. to 9 p.m.…

Beertown Germany rheingold

High Noon in Beertown Germany?

Craft Bier ist schon lange eine feste Größe im deutschen Biermarkt. Die unendlich vielen…

rheingold institut Macht spenden glücklich

Does donating make us happy?

Wer anderen hilft, stärkt damit das eigene Selbstwertgefühl und empfindet das eigene Leben zudem…

Dream bubble vs. reality anchor

Movie-Study: Mediengroup RTL Germany and rheingold institute take a view on the change of video…

RILA Remote Food Study

The globalised culinary culture

On behalf of RILA Feinkost-Importe GmbH & Co. KG, rheingold, under the direction of Stephan…

Men's study rheingold

The Return of the Machos

Nearly a third of men today fall under the "type of lap dog", the Cologne rheingold Institute has…

Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

rheingoldCoCreation is a new research method, to take a view with the eyes of the consumers.

Mediennutzung in China

Media usage and brand perceptions in China

There are fundamental differences in the way young adults China and Germany between the ages of 18…

“We’ve run out of visions for the future!”

Paradoxically, on the one hand, most people are doing well. But more and more people feel that the…

Hybrid exploration – The rheingoldArena®

The new rheingold exploration method rheingoldArena creates a focus group scenario that generates a…

Strengthening Brands – The Brand Success Code

The success of brands today depends on five factors. This is confirmed by rheingold studies of the…

Rethinking target groups – constitutional marketing

As a concept, constitutional marketing opens the eyes to actual competitors, who often lie outside…

Strategy Advice

Strategically focused – rheingoldBridging

The strategy after that. With rheingoldBridging, they work with our experts to work out how to…

Conquering Markets – The Continents of Markets

Thousands of studies from dozens of industries have enabled us to develop a psychological…

The virtual pilgrimage

The Pascoe study 2017 "I click healthy: The virtual pilgrimage" shows how much the sick person…

The Secret Logic of Depression

In an extensive study on the initiative of Pascoe Naturmedizin, the Cologne rheingold Institute…