Cocreation Workshops

Through the clients’ glasses – rheingoldCoCreation Workshops

Develop new things together with your customersWhat does a consumer’s day-to-day life really look like? How do they approach products and…


Hybrid exploration – The rheingoldArena®

Using the Arena to track the Unconscious 2.0.rheingoldArena®, the new rheingold exploration method, creates a focus-group scenario that…


Strengthening Brands - The Brand Success Code

The Brand Success Code is the key to success.There are five factors that determine brand success today. This is confirmed by rheingold…


Strategy Advice

Strategically focused - rheingoldBridging

The strategy afterwards – knowing where to go next.A survey conducted in 2017 showed that, despite high gains in knowledge, more than half…


Conquering Markets - The Continents of Markets

Continents of Markets Explain Customer BehaviorConsumers fundamentally change their behaviour depending on the market context. So the…