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What does shopping behavior reveal about the mood in the country?
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What strategies are consumers using to counter the current crises?
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In what field of tension do brands have to assert themselves today?
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We explored these questions together with Unilever Germany in a comprehensive psychological consumer study. We also investigated how brands can become stabilizers and encouragers in these dynamic times.
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We look forward to your participation!
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In an interview with Stefan Pfeifer, Managing Director of Unilever Deutschland GmbH, the founder of the rheingold Institute, Stephan Grünewald, presents the most important findings of the study.
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📅 Date: April 09
🕚 Time: 11:00 to 12:00
🎤 Moderation: Ismene Poulakos
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The study comprises both a quantitative representative and a qualitative part. The quantitative survey was conducted with 1,015 participants. In the qualitative survey, 30 participants - an equal number of men and women - also living in Germany, aged between 25 and 65 were interviewed.
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Best regards from Cologne,
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