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Opportunities of the hybrid shopper journey in grocery retailing
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What makes customers tick during their entire shopping journey? GS1 Germany, Holistic Consulting and the rheingold Institute conducted a study on the different shopper journeys in the grocery trade.
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Along a hybrid shopper journey, many opportunities open up for profiling for retailers and positioning for manufacturers - not just at the shelf, but already in the living room. We will show you exciting insights into the tracking of behavior in stationary food retailing and discuss measures.
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We will present parts of the previously unpublished study in a free digital event on January 24, 2023 from 11 am to 12 pm. Speakers will be rheingold psychologist Sebastian Buggert and Dr. Markus Schweizer (Holistic).
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