Good morning, subscriber.
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Under what conditions do Germans readily embrace digital trends and applications? When do psychological barriers arise? And how do companies manage to maximize the future relevance of their technological applications - and successfully set themselves apart from the competition? In a joint study, the rheingold Institute and Ströer investigated just that.
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Digital future trends x Human factor
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Digital and free of charge on May 11, 2023 from 11 a.m. to 12:00 p.m.
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Technology is developing rapidly. Some trends prevail and find their way into the everyday lives of consumers - others do not. Why is that, and what role does the "human factor" actually play in the technological progress equation?
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Together with Ströer, we present the key insights of the study and use specific use cases to discuss which technological trends we can bet on in the future from a psychological perspective.
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Stephan Grünewald, founder of the rheingold Institute
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Christian von den Brincken, General Manager Ströer Core
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Christine Mack, rheingold Unit Director
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Anke Pätzold, Head of Strategic Operations Ströer Core
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