AI meets depth psychology - and suddenly target groups become living avatars that you can interact with. In our webinar, we will demonstrate the potential of the rheingold Avatar Suite using the example of the new rheingold furniture study "This is how Germany lives" for INSIDE Wohnen and the European Furniture Association.
|
What to expect:
- Insight into the rheingold Avatar Suite - where AI meets depth psychology
- Presentation of the study "This is how Germany lives" and its four psychological segments
- Live interaction with the four target group avatars from the furniture study
- Q&A session with our experts
|
Speakers:
🎤 Judith Barbolini, Managing Director, rheingold Institut
🎤 Florian Krebs, Managing Director, Repon
🎤 Simon Feldmer, Managing Director, INSIDE Wohnen
🎤 Moderation: Ismene Poulakos
|
|
This year, the rheingold Avatar Suite has been nominated as a finalist for the BVM's German Market Research Innovation Award 2025 - as an outstanding example of new approaches in qualitative research.
|
|
