We cordially invite you to our webinar:
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Five reasons for an optimistic outlook on 2026
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Psychological perspectives on consumption, markets, and brands
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Markets and consumption are changing, expectations, decision-making logic, and brand relationships are undergoing fundamental shifts. Instead of restraint and uncertainty, there are now signs of a phase of awakening that is opening up new opportunities.
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At the rheingold Institute, we observe these shifts in numerous in-depth interviews and qualitative studies. Especially in turbulent times, this allows us to identify major socio-psychological trends at an early stage, which have very concrete implications for companies.
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In the webinar on February 5, we will present five developments that give cause for justified optimism. Judith Barbolini and Stephan Grünewald will explain what these mean for marketing, brand management, and communication in 2026.
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Speakers:
🎤 Judith Barbolini, Member of the Executive Board, rheingold Institute
🎤 Stephan Grünewald, Managing Partner, rheingold Institute
🎤 Ismene Poulakos, Moderator
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