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What impact is the social upheaval having on consumers? What does shopping behavior reveal about the mood in the country? And what strategies are consumers using to counter the current crises - and not just when shopping?
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We explored these exciting questions together with Unilever Germany in a comprehensive psychological consumer study. We also investigated how brands can become stabilizers and encouragers in these dynamic times.
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We look forward to your participation!
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In an interview with Stefan Pfeifer, Managing Director of Unilever Deutschland GmbH, the founder of the rheingold Institute, Stephan Grünewald, presents the most important findings of the study.
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📅 Date: April 09
🕚 Time: 11:00 to 12:00
🎤 Moderation: Ismene Poulakos
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Join us digitally on April 9 and bring your own questions.
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Best regards from Cologne,
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