Today, companies have access to a wealth of studies, data, and insights. At the same time, however, there is often little time or budget in day-to-day operations to thoroughly review and refine concepts, communications, and innovations.
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Our AI tool, rheingold Avatar Suite, combines artificial intelligence with decades of research in depth psychology, enabling target groups, academic knowledge, and psychological insights to be explored through dialogue.
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By simulating mental stress, our avatars don’t react passively but act creatively, surprising us with new ideas and solutions.
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Over the past few months, we have expanded the Avatar Suite with new features and use cases, which Judith Barbolini and Florian Krebs will present in the webinar.
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In the webinar, we’ll also demonstrate how companies are actually using the Avatar Suite today—from qualitative pre-tests and knowledge activation to iterative concept validation. Our client Neudorff offers smart solutions for eco-friendly plant care and makes extensive use of the Avatar Suite. Johanna Sandfort and Wiebke Tecklenburg will share their real-world experiences.
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📅 Date: June 24, 20
🕙 Time: 11:00 a.m. to 12:00 p.m.
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Here’s what you can expect:
• Overview of the latest features of the rheingold Avatar Suite
• Practical everyday applications:
– Real-time qualitative pretests: Testing concepts, claims, and communication through dialogue
– Insight integration & knowledge activation: Systematically leveraging fragmented study results
– Iterative concept validation: Refining ideas and increasing decision confidence
• First-hand practical example: Using the Avatar Suite at Neudorff
• Q&A session with our experts
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Speakers:
🎤 Judith Barbolini, COO, rheingold Institut
🎤 Florian Krebs, Managing Director, Repon
🎤 Wiebke Tecklenburg, Market Research Expert, Neudorff
🎤 Johanna Sandfort, Team Head of Brand & Communications, Neudorff
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Moderation: Ismene Poulakos
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