On May 8, we will present a representative and qualitative rheingold study commissioned by Nestlé on the nutritional behavior of people in Germany in a digital press conference.
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"So is(s)t Deutschland" 2024 deals with the question of how carefree people in Germany - and especially the younger GenZ - are currently eating in an economically and socially challenging environment.
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Wednesday, May 8, 2024, 11:00 a.m.
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- How important is nutrition in people's lives?
- How satisfied are they with their diet and what role do ideals and expectations play?
- What ways do people choose to make their daily diet easier?
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In comparison with the Nestlé studies from previous years, developments over time also become clear here. The current study is based on qualitative group and in-depth interviews as well as a representative survey of more than 2,000 people.
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The results of the study and possible conclusions for the food industry are presented in the following
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- Stephan Grünewald, Founder and Managing Partner rheingold Institut
- Alexander von Maillot, Chairman of the Executive Board Nestlé Germany
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at a digital press conference. We cordially invite you to attend on Wednesday, May 8, 2024, at 11 a.m.
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