Good morning, subscriber,
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how does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?
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To find out, the rheingold institute conducted a depth psychological "Expedition Insights" with the"Kölner Stadt-Anzeiger ".
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Expedition Insights" is a market research format in which a team can participate live and generate direct learning. For example, parts of the editorial team and their managers were able to experience GenZ's relationship with local news firsthand and analyze it with experts in depth psychology. In our free webinar, psychologist Birgit Langebartels (rheingold), Sarah Brasack (editor-in-chief of the Kölner Stadt-Anzeiger) and Ismene Poulakos (moderator) will talk about the exact effects and the changes that were initiated. On November 17 from 12:00 to 12:30.
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