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People in Germany long for "people's caretakers" and politicians who solve their problems. The representative study "How we really live" conducted by the rheingold Institute on behalf of Philip Morris examined factors influencing and perspectives on political representation. These are the key findings:
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- The concept of the "common people" is gaining relevance.
- People are becoming more anxious and radical
- Trust in elected political representatives is steadily dwindling.
- At the same time, guild fears are growing; polarization within the population is increasing.
The recently published results clearly show that the middle class in particular no longer feels adequately represented by politics. At the same time, external factors such as the Russian war of aggression against Ukraine, the aftermath of the coronavirus pandemic and the loss of prosperity in the wake of inflation and recession provide a favourable breeding ground for the increasing radicalization of political positions.
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Torsten Albig, Managing Director of Philip Morris Germany, comments: "The mood in Germany is shifting and the rifts between the political camps are widening. The results of the "How we really live" study show a clear shift in the general mood towards the negative. I am personally very concerned about this, especially as increasing insecurities and fears are not
least expressed in a radicalization of political positions. Politics, business and civil society have a democratic responsibility here that we must face together."
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Is this already a crisis of democracy? When asked about general satisfaction with democracy and the political mood in Germany, the distribution of the "expectation types" surveyed as part of the study makes it clear that the concern is not unfounded.
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- As the current mood in Germany also shows, the "Disappointed Radicals" have gained eight percentage points to 20% of the population, followed by the "Overwhelmed Anxious", who now also make up a fifth of eligible voters (2022: 16%).
- In contrast, the moderate to progressive camp is losing ground significantly: the proportion of "Committed optimists" has fallen by seven percentage points to 22%, while the proportion of "Satisfied moderates" has dropped to 29% (2022: 33%).
For the fourth time in a row, rheingold has researched people's attitudes to politics and society in Germany.
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Best regards from Cologne,
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