Good morning, subscriber,
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Emotions can provide the decisive incentive to buy at the point of sale.
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That is why we are organizing a rheingold ExpertClub on the topic:
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Storytelling and visual merchandising at the POS
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Digital and free of charge on April 27, 2023 from 11 a.m. to 11:45 a.m.
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Customer groups can be segmented using in-depth psychological market research . On the basis of a study, we show how different target groups can be precisely addressed at the POS via the store design and discuss new possibilities.
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Judith Barbolini, rheingold Unit Director and member of the Management Board, talks to Niels Dellantonio, Senior Sales Manager at SCHWEITZER, about how inspiring and needs-oriented POS design can be achieved even in a small space.
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