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How can different touchpoints be accompanied by marketing measures in a psychologically targeted manner? Together with AXA, the rheingold Institute examined the communication journeys of insurance customers.
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Practical journey profiles were developed using specific qual and quant methods in order to be able to respond to different customer needs in a very differentiated way.
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In our webinar, study director Sebastian Buggert, quant expert Birgit Menzen and Insight Manager Klaus Markus from AXA show examples of how such customer journeys can be examined in depth and then designed to be as customer-centric as possible.
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Perfect communication journeys
On November 14, 2023 from 11:00 a.m. to 12:00 p.m.
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Sebastian Buggert, rheingold Institute, Director of Studies and Member of the Management Board
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Birgit Menzen, rheingold Institute, Senior Project Manager Quant
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Klaus Markus, Insight Manager AXA
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Ismene Poulakos, moderation
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