rheingold Avatar Suite nominated for innovation award
Good news: The rheingold Institute has been nominated with the rheingold Avatar Suite as one of three finalists for the German Market Research Innovation Award 2025 - a great pleasure for the whole team!
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The application enables the creation of individual AI avatars based on basic emotional needs - an approach that makes consumer needs not only analyzable but also tangible. In practical application, companies can develop future scenarios with simulated target groups, generate target group-relevant innovations and explore new markets.
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Judith Barbolini, member of the Executive Board, is in charge at rheingold. The system was developed together with AI specialist Repon.
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🌱 Turning waste into powerful ideas - upcycling in the food industry
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What used to be considered waste is now the basis for innovative products in the food industry. Upcycling, also known as "side streams" in technical jargon, is a growing trend - because it is sustainable and saves costs and resources at the same time.
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But despite the great potential, communication remains a challenge. Sabine Loch, Unit Director Food at rheingold, gives practical tipshow companies can communicate the topic credibly and effectively.
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🛒 What the shopping cart reveals about our society
What strategies are consumers using to counter the current crises? In what area of tension are brands operating - and how can they provide orientation in uncertain times?
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We investigated these questions together with Unilever Germany in a comprehensive psychological consumer study. We investigated how brands can become stabilizers and encouragers - and what opportunities arise from this.
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In an interview with Stefan Pfeifer, Managing Director of Unilever Deutschland GmbH, rheingold founder Stephan Grünewald presents the key findings of the study.
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Date: April 09, 2025
Time: 11:00 a.m. - 12:00 p.m.
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📅 Register now for the digital presentation on April 09!
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