Consumers are quickly overwhelmed by the complexity of sustainability. How can sustainable packaging be understood intuitively and even sell the product more successfully?
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How sustainable packaging can whet the appetite
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The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram. We will be presenting parts of the qualitative study to experts in a digital event on December 7 from 11:00 to 12:00 .
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Birgit Langebartels, rheingold Institute, Director of Studies
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Sonja Bähr, Packaging Analyst at Tilisco
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Jochen Matzer, Managing Director of Red Rabbit and founder of Food Harbour
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Anja Vogel, Head of Consumer Insights & Market Research at Peter Kölln
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Ismene Poulakos, moderation
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The topic of sustainable packaging is becoming increasingly relevant, not least due to legal requirements to produce at least 70% recyclable packaging by 2030. The challenge for manufacturers is also a great opportunity: using sustainable packaging to enhance the product and make it even more attractive. Our webinar provides insights into this.
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