Opportunities of the hybrid shopper journey in grocery retailing
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A hybrid shopping journey does not have to be a black box! GS1 Germany, Holistic Consulting and the rheingold Institute have conducted a study on the different shopper journeys in grocery. On January 24, 2023, from 11 a.m. to 12 p.m. , we will present insights from it in a free webinar .
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Along a hybrid shopper journey, many opportunities open up for profiling for retailers and positioning for manufacturers - not just at the shelf, but already in the parking lot, in the living room or on Instagram. We show you exciting insights about tracking behavior in stationary grocery retail and discuss measures.
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We cordially invite you to participate inthe free digital event on January 24, 2023 from 11 am to 12 pm. Speakers will be rheingold psychologist Sebastian Buggert and Dr. Markus Schweizer (Holistic Consulting).
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