|
|
|
|
What does shopping behavior reveal about the mood in the country? What strategies are consumers using to counter the current crises? In what field of tension do brands have to assert themselves today?
|
We explored these questions together with Unilever Germany in a comprehensive psychological consumer study. We also investigated how brands can become stabilizers and encouragers in these dynamic times.
|
|
We look forward to your participation!
|
In an interview with Stefan Pfeifer, Managing Director of Unilever Deutschland GmbH, the founder of the rheingold Institute, Stephan Grünewald, presents the most important findings of the study.
|
📅 Date: April 09
🕚 Time: 11:00 to 12:00
🎤 Moderation: Ismene Poulakos
|
The study comprises both a quantitative representative and a qualitative part. The quantitative survey was conducted with 1,015 participants. In the qualitative survey, 30 participants - an equal number of men and women - also living in Germany, aged between 25 and 65 were interviewed.
|
|
|
|
Join us digitally on April 9 and bring your own questions.
|
|
Best regards from Cologne,
|
|
|
|
|
|
|
