Hello subscriber,
When we look back on the year, we think less about headlines than about encounters: conversations with customers, discussions in workshops, questions in webinars, exchanges, both digital and on-site. 2025 was marked by many moments that highlighted the great need for psychological insights, guidance, and sound decisions.
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AI and psychology brought together
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With the Avatar Suite, we have systematically combined artificial intelligence and psychological research this year and are working successfully with a wide variety of customers. Not only have our AI systems learned new things, but so have we: the combination of psychological and artificial intelligence opens up fascinating possibilities, which we are gradually translating into practical applications.
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The crisis acrobats as a frame of reference
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An important reference point for our work was Stephan Grünewald's book "Wir Krisenakrobaten" (We Crisis Acrobats), published in October . It describes a society that has learned to navigate constant uncertainty: adaptable, motivated, agile—and at the same time under constant pressure.
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This condensed overview, based on various rheingold studies and thousands of in-depth interviews, provides us with a very practical frame of reference. It helps us understand why expectations and decisions are becoming more volatile. For market research, this means fewer templates and more psychological understanding of contradictory situations.
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Sweet Spot: Research and Strategy Combined
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Another highlight this year was the further development of our joint venture Sweet Spot. Here , we combine the psychological depth of rheingold with strategic clarity and digital implementation power. Together with the digital agency Gerhard und Alexander Kiock, we are creating a team that translates insights directly into effective strategies and rapid implementation.
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Research that has occupied us
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In terms of content, the year was marked by issues that pose a lasting challenge to companies, for example:
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We already have some exciting topics on the agenda for the coming year. Let us surprise you: as a newsletter subscriber, you will be informed in good time and invited to our webinars and on-site events.
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We thank you for your trust and cooperation over the past year and look forward to continuing our dialogue in 2026.
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For the coming days, we wish you a break from your daily routine, a peaceful time surrounded by loved ones, and a happy New Year.
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Warm Christmas greetings,
Your rheingold team
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