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Inflation, polarization, global unrest: the news from the USA changes daily.
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What does this do to the people there in the medium term? In our webinar, we will give you psychological insights into the mental state of Americans.
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Insights that are of central importance for companies when it comes to positioning their offerings, communication and innovations in a meaningful way. As Managing Partner, Patricia Sauerbrey Colton heads the rheingold USA branch in San Francisco and reports on the wishes, fears and desires that really move people, away from short-term headlines.
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Psychologist and rheingold founder Stephan Grünewald classifies the analyses from a German perspective.
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USA in search of lost pride - psychological insights for brands and companies
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📅 Date: August 6
🕙 Time: 11:00 am to 12:00 pm
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What to expect:
- Insight into the mental health of the US population
- Psychological analysis of key needs, blockages and social dynamics
- Guidance for companies: How offers and brands can generate resonance
- Q&A round with our experts
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Speakers:
🎤Patricia Sauerbrey Colton, Managing Partner, rheingold USA
🎤Stephan Grünewald, Founder and Managing Partner, rheingold Institute
🎤Moderation: Ismene Poulakos
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Feel free to bring your own questions.
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We look forward to seeing you!
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By the way: If you would like to delve deeper into the world of rheingold and are interested in part-time psychological training, then take a look at our rheingold Academy. The new course starts in October 2025 and there are still two places available. Information and admission requirements can be found on our website.
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