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Society is changing rapidly and with it the needs and expectations of consumers. They are looking for holistic solutions for their life tasks, which is fundamentally putting their relationship with products, brands and services to the test. But what does this new world view of the seamless consumer mean for your company and your brand?
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The rheingold Congress 2024 in Cologne is dedicated to precisely this question. On October 8, we will shed light on the new logic of our lives: How will we think, feel, eat, shop and communicate? We cordially invite you to experience this inspiring day with us.
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Why should you take part?
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- Inspiring presentations and workshops: Learn from our experts how you can master the challenges and opportunities of the new consumer world.
- Practical examples: Discover concrete solutions for the areas of society, nutrition, consumption, trade and strategy.
- Exclusive early bird tickets: Get your ticket now at a reduced price!
The following presentations are on the agenda:
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- Stephan Grünewald on the reframed reality
- Christine Mack on pleasurable pragmatism in nutrition and shopping
- Judith Barbolini on ways to grab the seamless and soulful consumer
- Johannes Mauss on the new logic of strategy
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As a special guest, we welcome radio astronomer Heino Falcke, who was the first to photograph the black hole with his team and gives us inspiring insights into the world of the cosmos.
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Be there in Cologne, we look forward to seeing you and having good discussions.
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Your rheingold congress team
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