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Social cohesion is under threat, more and more people in Germany are experiencing a loss of solidarity - with society, politics and people outside their own immediate surroundings.
  • 87%* perceive a growing separation and isolation in society, which worries them. (In 2023, only 83% of people agreed with this statement).
  • A full 89% agree that our society is divided and that a common sense of "we" has been lost.
  • And only 9%* of people still believe that the sense of community will improve in the next ten years. (In 2023, this figure was still 17%).
Longing for connecting togetherness
Despite the crisis of connectedness and the feelings of loss that often accompany it, there is a strong longing for connecting togetherness.
  • 95% of respondents agree that we need more cohesion in Germany again in view of the global political situation.
  • 77% say they would like to have more genuine community experiences - including with people who think differently to them.
These are the key findings of the "Connectedness" study that we conducted in 2025 on behalf of the Identity Foundation. For the study on connectedness in Germany, 32 two-hour interviews were conducted and 1,001 people were surveyed in an online survey representative of the population.

You can find a recording of the presentation here.

Here you can find more information on the results and a detailed long version. If you have any questions about what this means for your company or your brand, please do not hesitate to contact us.

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Your rheingold team

rheingold GmbH & Co. KG
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50672 Cologne
Phone +49 221 912777-44
pr@rheingold-online.de
https://www.rheingold-marktforschung.de
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