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For GenZ and Gen Alpha, Instagram, WhatsApp and especially TikTok are their home. This is where they manifest themselves, where most of their social interactions take place and where they shape and experience their world.
For them, the separation between real and digital reality has almost disappeared - their personality development is closely linked to the mechanisms of algorithms.
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Our study shows how the seemingly limitless flood of content is curated individually, how, despite the inner conviction "I am my social media", strange and new things can also find their way in - and how brands have to act in this area of tension in order to remain relevant and create incentives to buy.
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The new social reality: GenZ and Gen Alpha on TikTok & Co.
How a generation is revolutionizing the way we interact with the world and media - and what brands really need to know now.
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Speakers:
🎤 Judith Behmer, Psychologist, Managing Partner
🎤 Paul Bremer, Psychologist, Member of the Executive Board
🎤 Nele Krumhauer, Psychologist, Research Consultant
🎤 Moderation: Ismene Poulakos, Head of Corporate Communications
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If you are spontaneous , you can also register for a webinar on Wednesday, August 6:
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USA in search of lost pride - psychological insights for brands and companies
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📅 Date: August 6
🕙 Time: 11:00 am to 12:00 pm
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What to expect:
- Insight into the mental health of the US population
- Psychological analysis of key needs, blockages and social dynamics
- Guidance for companies: How offers and brands can generate resonance
- Q&A round with our experts
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Speakers:
🎤Patricia Sauerbrey Colton, Managing Partner, rheingold USA
🎤Stephan Grünewald, Founder and Managing Partner, rheingold Institute
🎤Moderation: Ismene Poulakos
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Feel free to bring your own questions.
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We look forward to seeing you!
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By the way: If you would like to delve deeper into the world of rheingold and are interested in part-time psychological training, then take a look at our rheingold Academy. The new course starts in October 2025 and there are still two places available. Information and admission requirements can be found on our website.
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