Here are the latest news from the rheingold Institute:
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1 This year's edition of the study "How we really live", commissioned by Philip Morris, examined the influence of economic factors on political attitudes. The starting point was the frequently heard hypothesis that the AfD is the party of the economically and socially disadvantaged. However, the study shows that actual income and wealth are not decisive for right-wing voting decisions. And there are further surprises.
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3. Our big rheingold congress, which takes place live in Cologne on October 8, is also about our changed reality. In keynote speeches, workshop sessions and with many practical examples, we will focus on the new logic of life, for example in a dialog with the AI avatar MIA. For example, what does AI mean for society, nutrition, consumers, retail and strategy?
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4. how can companies use the topic of sustainability as an investment in the future of the brand? The rheingold greenStrategy explores all the opportunities of sustainability and offers three tools for implementation.
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