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Here are the latest news from the rheingold Institute:
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1. the crises of our time are influencing the eating habits of people in Germany. Increased self-referentiality and multiple demands on nutrition have led to a loss of oral innocence. The Nestlé study conducted by rheingold "This is Germany 2024" conducted by rheingold shows how the search for lost light-heartedness is leading to four major trends that determine eating habits.
2. we are delighted and mighty proud! Stephan Grünewald, co-founder of the rheingold Institute, is "Personality of the Year 2024". The prestigious award is presented by the BVM Berufsverband Deutscher Markt- und Sozialforscher e.V . to recognize special achievements in the industry. The award will be presented at this year's Congress of German Market Research on June 5 at the Frankfurt National Library.
3. snacking as a nutritional ideal 2.0: at the Healthy Snack Summit on June 13 in Hamburg, rheingold CMO Johannes Mauss will give a presentation on how classic snacks have evolved from sinful food products into modern urban fitness products.
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4. do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? The Hanau Kathinka Platzhoff Foundation has commissioned the rheingold Institute to conduct a study on the inner state of Hanau in order to improve coexistence in the city.
5. Our changed reality is also the subject of our major rheingold Congresswhich will take place live in Cologne on October 8. In keynote speeches, workshop sessions and with lots of practical examples, we will be looking at the reworked reality and the new logic of life. What does it mean for society, nutrition, consumers, retail and strategy?
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Best regards from Cologne,
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