People drink less alcohol in the pandemic and also drink alcohol differently, there is a lack of opportunities to "go steep" - which measures work now.
Heinz Grüne has been managing director at rheingold since 1988.
His scientific focus is on research into digital media and their impact on everyday life, on senior citizen culture, and on the consumption psychology of food, with an emphasis on beer.
Tel.: +49 221-912 777-56
E-mail: gruene@rheingold-online.de
