The rheingold webinars on brands,
markets and target groups

The rheingold institute intensively researches with hybrid and virtual depth psychological tools what makes people act now and how brands can adapt to change. We give you an insight in our rheingold webinars. If you want to be informed about current webinars in the future, let our newsletter remind you. 

The 2023 Webinar Program

Shopper Journey 2022

01/24/2023, 11:00 AM TO 12:00 PM

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey? GS1 Germany, Holistic Consulting and the rheingold institute conducted a study on the different shopper journeys.

Sebastian Buggert (rheingold) and Markus Schweizer (Holistic) show exciting insights about tracking behavior in brick-and-mortar grocery stores.

Moderation: Ismene Poulakos

Webinar-Archiv 2020/2021/2022/2023

Here you will find all rheingoldWebinars in chronological order.
Should you wish to view a recording, please fill out the corresponding form on the webinar page.

Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?
vegan and vegetarian diet

Future trend vegan and vegetarian diet

How are consumers developing into flexitarians, vegetarians and vegans, what drives them and what hardships do they face? What expectations do they have of manufacturers and retailers?
Sustainability and financial investments

ExpertClub: "Sustainability and Financial Investments"

Are sustainability and financial investments compatible? This question was investigated by rheingold psychologists on behalf of Union Investment.
Crisis Update Webinar

What makes consumers tick in the crisis?

Here you can find out where consumers want to or can save, what they are particularly afraid of and how they can prepare for the coming winter.
Home office report for managers

Hybrid leadership with the home office

Hybrid working poses major challenges for managers. On this topic, we talk about the essence of four studies on home office and new work in our ExpertClub.

Psychological turning point - also for brands

War and the permanence of crises shake us and lead to surprising forms of coping. What makes consumers tick in these highly emotional times?
Melancovid Meets Fear of War

The Ukraine crisis and mental Long Covid

After two years of Corona, the Ukraine crisis is now shaking people up. Judith Behmer, Stephan Grünewald and Birgit Langebartels present the results of our own study.
The stumbling block of gender

Psychological stumbling block of gendering

In a depth psychological as well as quantitative study, we show what gendering means for society and consumption, for brands and markets.
ns time national socialism genZ

Uncanny fascination - What is Gen Z's attitude to the Nazi era?

An uncanny fascination: The rheingold institute was commissioned by the Arolsen Archives to investigate the young generation's attitude to Nazi history.
Secrets of success of brand stretching

Red cheeks: Success secrets of brand stretching

Klaus-Jürgen Philipp (Rabenhorst), Stephan Grünewald and Carsten Schneider (rheingold): The secrets of excellent brand stretching.
Home Office Studies

Home or Office? Current studies

Birgit Langebartels and Sebastian Buggert present findings and solution approaches based on several rheingold studies.
How Germans look to the future

The Future Study 2021 by rheingold & Identity Foundation

Study on the future 2021: In-depth psychological and representative study "How Germans look to the future".
This is GenZ's position on sustainability

This is GenZ's position on sustainability

The GenZ is putting pressure on sustainability. What this means for their consumer behavior and how companies gain respect.
Voter country

Digital live event: What makes voters (really) tick?

In the run-up to the election, Stephan Grünewald presents the mood in the country of the 2021 voters with a depth-psychological perspective.
Brands and the longing for self-efficacy

Brands and the longing for self-efficacy

Using the example of current studies on gardening and DIY, psychologist Paul Bremer shows what needs people fulfill in activity and how developmental spaces are used.
Be a frog

Be a frog! Secrets of success of a brand with attitude

Frosch's head of marketing Wolfgang Feiter and the founder of the rheingold institute Stephan Grünewald jointly provide insights into the DNA of the Frosch brand in the webinar.