Our webinars

Upcoming webinars are being planned in which we will present interesting insights and studies from the rheingold Institute. We will be happy to inform you about them by email, which you will receive automatically as a newsletter subscriber. Continue to the newsletter registration.

Webinar recordings

Here you will find all rheingoldWebinars in chronological order.
Should you wish to view a recording, please fill out the corresponding form on the webinar page.

Witt study: How the 50+ generation in Germany loves and lives

The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.
This is Germany 2024

This is Germany 2024

The crises and challenges of our time influence the eating habits of people in Germany, and eating behavior is a reflection of our society. In our presentation of the Nestlé study "So is(s)t Deutschland 2024", you will learn why young people in particular are under pressure and how the longing for light-heartedness is shaping new ways of dealing with nutrition. The heads of the study, Stephan Grünewald and...

Best Case Studiosus - Back to the office

How can home office rules be renegotiated, how can team spirit be redesigned? In order to understand this conflict-laden topic even more closely with employees and to secure its strategic decisions, the study tour market leader Studiosus conducted a qualitative study with the rheingold Institute.
The psychology of positive urban development

The psychology of positive urban development

Urban development is more than image and public perception. A qualitative rheingold study on the Altenessen district shows how important it is to shed light on the dark sides and at the same time use the potential for fascination for positive development.
Point,Finger,On,Screen,Mobile,Phone,Closeup,,Person,Texting,Text

Psychology into UX

In UX research, data is a lot - but not everything. It is also important to move the right emotional levers and motives, to align the guidance precisely with the needs of the user so that the experience feels "right" at every moment and leads to completion. Using the example of a recent study for the aid organization UNICEF, the...
Skills shortage - how to reach young people

Skills shortage - how do you reach young people?

How do you appeal to young people and get them excited about a job at your company? How do you find out what really motivates the young generation about employer brands and why some people completely refuse to enter the job market? rheingold has researched these topics for the Joblinge initiative. Together with the IHK Cologne, we present...
Demonstrations in Germany. January 2024

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?
How sustainable packaging can whet the appetite

How sustainable packaging can whet the appetite

How can sustainable packaging be understood intuitively and even sell the product more successfully? The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram.
Perfect communication journeys

Perfect communication journeys

Together with AXA, the rheingold Institute examined the communication journeys of insurance customers. Using very specific qualitative and quantitative methods, practical journey profiles were developed to which marketing can align the various touchpoints in a psychologically targeted manner.

Forest burial: less drama, more democracy

What longing do people associate with burial in the forest? Do we want to die sustainably in the future? How can we integrate death into social life? This and other questions are addressed by a rheingold study for FriedWald GmbH on the topic of forest burial.

Confidence Study: Deductions for Marketing & Communication

Germans are repressing global crises, feeling powerless and at the same time retreating into private oases of confidence. What do these current study insights mean for consumer behavior and brand perception? How can companies respond to people's withdrawal and displacement?

Germany on the run from reality

Stuck between climate change and war, a large part of the population is disillusioned with politics and society and reacts to the perceived hopelessness by fleeing into private happiness. Presentation of the depth-psychological and representative survey about the state of mind of the Germans in summer 2023.

Digital future trends x Human factor

Some technological trends catch on - others don't. Why is that and what role does the "human factor" actually play in the technological progress equation? A presentation of the joint study "The Human Factor" by the Cologne-based rheingold Institute and Ströer.
Meat counter

Storytelling and visual merchandising at the POS

Emotions can provide the decisive incentive to buy at the point of sale. In-depth psychological market research can be used to segment customer groups.
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?
vegan and vegetarian diet

Future trend vegan and vegetarian diet

How are consumers developing into flexitarians, vegetarians and vegans, what drives them and what hardships do they face? What expectations do they have of manufacturers and retailers?
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