rheingold webinars - the latest insights on a regular basis

The 2024 webinar program

23.05.2024, 11:00 TO 12:00 A.M.

The psychology of positive urban development

Urban development is more than image and public perception. A qualitative rheingold study on the Altenessen district shows how important it is to shed light on the dark sides and at the same time use the potential for fascination for positive development.

In the webinar on 23 May from 11 a.m. to 12 p.m., psychologist and study director Sebastian Buggert will use the example of the Essen district to present the opportunities that a deep understanding offers for strengthening community and building future projects. The webinar will feature the initiators Annegret Böckenholt (Altenessen Conference) and Peter-Arndt Wülfing (Altenessen Interest Group).

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Webinar Archive

Here you will find all rheingoldWebinars in chronological order.
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Psychology into UX

In UX research, data is a lot - but not everything. It is also important to move the right emotional levers and motives, to align the guidance precisely with the needs of the user so that the experience feels "right" at every moment and leads to completion. Using the example of a recent study for the aid organization UNICEF, the...

Skills shortage - how to reach young people

Skills shortage - how do you reach young people?

How do you appeal to young people and get them excited about a job at your company? How do you find out what really motivates the young generation about employer brands and why some people completely refuse to enter the job market? rheingold has researched these topics for the Joblinge initiative. Together with the IHK Cologne, we present...

How we really live - Study on democracy and the reality of life

What motivates people in Germany in view of the major demonstrations? What do they expect from politicians, institutions and companies, and what are they themselves prepared to invest?

How sustainable packaging can whet the appetite

How can sustainable packaging be understood intuitively and even sell the product more successfully? The rheingold Institute conducted research on this topic together with Tilisco and Red Rabbit for the brand manufacturers Kölln Müsli, Rügenwalder Mühle, Harry Brot and Milram.

Perfect communication journeys

Together with AXA, the rheingold Institute examined the communication journeys of insurance customers. Using very specific qualitative and quantitative methods, practical journey profiles were developed to which marketing can align the various touchpoints in a psychologically targeted manner.

Forest burial: less drama, more democracy

What longing do people associate with burial in the forest? Do we want to die sustainably in the future? How can we integrate death into social life? This and other questions are addressed by a rheingold study for FriedWald GmbH on the topic of forest burial.

Confidence Study: Deductions for Marketing & Communication

Germans are repressing global crises, feeling powerless and at the same time retreating into private oases of confidence. What do these current study insights mean for consumer behavior and brand perception? How can companies respond to people's withdrawal and displacement?

Germany on the run from reality

Stuck between climate change and war, a large part of the population is disillusioned with politics and society and reacts to the perceived hopelessness by fleeing into private happiness. Presentation of the depth-psychological and representative survey about the state of mind of the Germans in summer 2023.

Digital future trends x Human factor

Some technological trends catch on - others don't. Why is that and what role does the "human factor" actually play in the technological progress equation? A presentation of the joint study "The Human Factor" by the Cologne-based rheingold Institute and Ströer.