The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.
In UX research, data is a lot - but not everything. It is also important to move the right emotional levers and motives, to align the guidance precisely with the needs of the user so that the experience feels "right" at every moment and leads to completion. Using the example of a recent study for the aid organization UNICEF, the...
