The secret of effectiveness

The rheingoldInsights from the Features category


Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.
The rheingold ConceptLab

The rheingoldConceptLab

rheingoldConceptLab. Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

On the trail of the unconscious 2.0 with the arena

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of group and chat.
Secret User Experience

Secret UX: From user to fan

An excellent user experience (UX) has valuable spillover effects on the brand.
Sprint Insights in two days

NEW: The rheingoldSprint®

The rheingoldSprint - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.
Influencers as demigods of the modern age

Demigods of modernity

Influencers are said to have a special closeness to their followers, which gives them a high level of credibility, also with regard to product recommendations. A new rheingold study shows that the worship of influencers by their follower community has pseudo-religious traits.
Employer Branding

Employer Branding

Recruiting employees has now become a real challenge for many companies. Booming labor markets, declining birth rates and exponentially increasing demand in certain occupational groups are just some of the causes.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.

rheingoldCoCreation - Looking through the customer's glasses

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.
The rheingold interview

The rheingold interview

The rheingold interview is the heart of our morphological research and much more than a normal in-depth interview.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.
Morphological impact research

Best practice - the rheingold methods

In order to be able to grasp psychological relationships in their complexity, morphological impact research has highly effective tools at hand in the form of the in-depth interview and psychological description.
rheingold Tools

Proven a thousand times over - the rheingold tools

For each of your questions we have the right tool, basically tailored to your individual needs and scientifically based.