The secret of effectiveness

rheingoldConceptLab. Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of group and chat.

The rheingoldSprint - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.

Influencers are said to have a special closeness to their followers, which gives them a high level of credibility, also with regard to product recommendations. A new rheingold study shows that the worship of influencers by their follower community has pseudo-religious traits.

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.

In order to be able to grasp psychological relationships in their complexity, morphological impact research has highly effective tools at hand in the form of the in-depth interview and psychological description.