The secret of effectiveness

rheingold deepEmotions combines qualitative understanding and implicit, objective emotion measurement and is thus predestined for advertising effectiveness research - especially as a pretest. The tool combines TAWNY's emotion analytics based on state-of-the-art AI and deep learning with rheingold's deep psychological analysis.

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.

An excellent user experience (UX) has valuable spillover effects on the brand.

Influencers are considered to be particularly close to their followers, equipping them with a high level of credibility, also when it comes to product recommendations. A rheingold study shows that the worship of influencers has pseudo-religious traits.

Recruiting employees has now become a real challenge for many companies. Booming labor markets, declining birth rates and exponentially increasing demand in certain occupational groups are just some of the causes.

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

The rheingold interview is the heart of our morphological research projects and much more than a normal in-depth interview.

In order to be able to grasp psychological relationships in their complexity, morphological impact research has highly effective tools at hand in the form of the in-depth interview and psychological description.

For each of your questions we have the right tool, basically tailored to your individual needs and scientifically based.