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rheingold News

Between "living well" and "surviving" - how crises show up in the shopping cart

Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the rheingold Institute in Cologne on behalf of Unilever shows how consumer behavior changes in uncertain times - shopping in the area of conflict between "survival" and "a better life".

rheingold Institute nominated for the German Market Research Innovation Award 2025

The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.

"I make the world the way I like it" - rheingold study on opinion formation in the digital age

A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.

rheingold Election Study 2025 - "What really moves Germany"

No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.

Between self-reference and a sense of community: ASB study reveals motives for engagement

In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.

Study on "GenZ 2024" - young people under the cloak of invisibility

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.

Kitchentown and rheingold cooperate on food product development

Cooperation with KitchenTown - development of innovative food products

The innovation service provider KitchenTown and the rheingold Institute are cooperating. Food manufacturers benefit from the strategic partnership through psychological analysis expertise combined with development and implementation power.

The rheingold Congress as pure poetry

Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.

Strategy development with sweet spot - depth psychology meets agile implementation

With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.

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