The secret of effectiveness

The rheingoldInsights from the category Studies

"I make the world the way I like it" - rheingold study on opinion formation in the digital age

A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.

Prejudices are increasingly seen as normal

IKK classic has presented a new study on prejudice in collaboration with the rheingold Institute. The results show that prejudice and discrimination have not only increased since 2021. They are also increasingly seen as "normal".
rheingold election study 2025

rheingold Election Study 2025 - "What really moves Germany"

No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.
Commitment and volunteering

Between self-reference and a sense of community: ASB study reveals motives for engagement

In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.
GenZ 2024 VCI Study

Study on "GenZ 2024" - young people under the cloak of invisibility

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
Burial in the forest for nature lovers

Balance between grief and financial effort 

How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.

rheingold Congress: Insights into the balancing act of consumers

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Fear of social decline promotes right-wing populist attitudes

The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.

Witt study: How the 50+ generation loves and lives

The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.

EM study - domestic vs. Chinese sponsorship

Flash study by the rheingold Institute on sponsorship impact at UEFA EURO 2024 shows preference for everyday and domestic sponsorships.
The psychology of positive urban development

Study on the psychology of the Altenessen district

Between new beginnings and (threatened) Ruhrpott nostalgia - a district in Essen is an example of how cities can work on their identity.

City of Hanau: Patchwork society with a longing for cohesion

Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.

Nestlé Study 2024 - Eating between sacrifice and indulgence

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
Demonstrations in Germany. January 2024

Between wake-up call and boomerang - psychological effects of demonstrations against right-wing extremism

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.
Study on the reality of life: Citizens in Germany long for "people's caretakers" and political representatives who solve problems • Representative study "How we really live" by the rheingold Institute on behalf of Philip Morris examines influencing factors and perspectives on political representation • Concept of the "common people" is gaining relevance • Citizens are becoming more fearful and radical

Study on the reality of life in Germany

Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.

Young people on professional standby

Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.
Dream House Interhyp Residential Study 2023

Interhyp living space study 2023 - the old building becomes a nightmare

Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.

On the rheingold couch - how a depth psychological interview works

Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report: