The secret of effectiveness

The rheingoldInsights from the category Studies

Demonstrations in Germany. January 2024

Between wake-up call and boomerang - psychological effects of demonstrations against right-wing extremism

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.
Study on the reality of life: Citizens in Germany long for "people's caretakers" and political representatives who solve problems • Representative study "How we really live" by the rheingold Institute on behalf of Philip Morris examines influencing factors and perspectives on political representation • Concept of the "common people" is gaining relevance • Citizens are becoming more fearful and radical

Study on the reality of life in Germany

Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.

Young people on professional standby

Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.
Dream House Interhyp Residential Study 2023

Interhyp living space study 2023 - the old building becomes a nightmare

Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.

On the rheingold couch - how a depth psychological interview works

Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report:

Germany on the run from reality

A depth-psychological study and representative survey on the state of mind of Germans clearly shows that two-thirds of the population distrust the government and its policies. Confidence in the future seems to be possible only in private.

Apple Vision Pro: A psychological look at the soul's needs

Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.

Germans oversaturated by technology - study on acceptance of future trends

Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.

Psychological paradox of sustainability

The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?

A look into the soul of energy customers

The rheingold institute has conducted a comprehensive study among customers of energy suppliers, deeply investigated and classified their perception and preparation for the "hard winter" and the energy crisis.

Strengthening democracy - reality of life in times of crisis

What is the state of democracy in our country? This year, too, the representative study "How we really live" commissioned by Philip Morris.

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.
Shopper Journey 2022

Shopper Journey Study 2022 - the supermarket journey

What makes customers tick on their shopping journey? GS1 Germany, Holistic Consulting and rheingold conducted a study on shopper journeys.
ECR Day - Shopping of the future

ECR Austria 2022 - "Meet the seamless consumer".

Judith Barbolini presented the "seamless consumer" as a keynote at ECR Day 2022. "People no longer buy products, but solutions for life issues". You can watch the whole presentation online here.
vegan and vegetarian diet

Future trend vegan and vegetarian diet

How are consumers developing into flexitarians, vegetarians and vegans, what drives them and what hardships do they face? What expectations do they have of manufacturers and retailers?
Sustainability and financial investments

ExpertClub: "Sustainability and Financial Investments"

Are sustainability and financial investments compatible? This question was investigated by rheingold psychologists on behalf of Union Investment.
DIY to self-efficacy

OBI Children and Youth Study

DIY projects are a way for young people of generations Z and Alpha to feel self-efficacious and break free from the Corona blues and the insecurity they feel about the future.