Psychological impact research for your brand

Around 45 permanent and 55 freelance employees - most of them psychologists - analyze conduct market research based on the morphological approach, applying rheingold tools and tailored solutions to reveal needs, trends and unconsciousdrivers to purchase decisions.. Originating in Cologne, our research is international and we are at home on three continents with offices in Germany, the US (San Francisco) and China (Shanghai).

Our drive for your success

We are driven by exploring the psychological connections and the deeper meaning of human actions. We help our clients to understand the secret message of their brand and to use this knowledge to navigate markets successfully.

The rheingold team

Our rheingold employees have one thing in common: enthusiasm for morphological research. They want to know moreand are not satisfied too quickly. Coupled with a very high level of professional and personal competence and a strong sense of quality. Dedicated, committed and up to date.



Thank you! We feel excellent!

Many thanks to our customers and competitors. Once again, rheingold Institut's top position in the quality ranking of market research institutes in Germany was confirmed in 2021. And we also congratulate our clients Frosch and Rotbäckchen for the repeated and Nivea for winning the brand award, to which we were allowed to contribute through our studies, analyses and strategic recommendations.

Working at rheingold

We are proud of our lively, competent and motivated team! Through cooperative teamwork, flat hierarchies and fast decision-making processes, we aim to align the purpose of the company with the strengths, needs and goals of our employees.

Trainee or internship

In a 24-month trainee program, we will train you to become a morphological impactresearcher. Alternatively, you can apply for an internship with us, for a period of six to 12 weeks. The internship is a great opportunityto learn how morphological psychology works in when applied to market and media research.

The rheingold academy

The rheingold Academy offers certification as a Morphological Market and Media Researcher. Once the Cologne Academy for Market and Media Research, the rheingold Academy works with public and private universities to offer a hands-on training program in the field of market and media psychology.

On the road worldwide - at home on three continents

The rheingold institute has been conducting research worldwide for many years. With offices in Cologne, San Francisco and Shanghai, we think internationally and can act locally and cross-culturally. Our offices allow us to establish the unique method of morphological market and media research internationally.


rheingold LLC
Institute for Qualitative Market
and Media Research
1 Sansome Street
Suite 3500
San Francisco, CA 94104
Phone: +1 415 400 9969


rheingold GmbH und Co. KG
Kaiser-Wilhelm-Ring 46
50672 Cologne
Phone: 0221-912 777-0
Fax: 0221-912 777-55


rheingold Market Research
2A Zhongdeqiao Rd
Changning Dist.
Shanghai, 200052
Phone: +8621 5255 5321