Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.
Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report:
We have been observing a conservative rollback in masculinity for ten years now, increasingly manifested by a fascination with authoritarian structures, more or less open sexism, and a return to supposedly outdated role models.
Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.
Stephan Grünewald discusses insights from rheingold research with the German government at Schloss Meseberg - the topics are confidence and changing times.
About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.
Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.
In the current situation of the Ukraine war and the energy crisis, the outcome of which cannot be predicted, brands convey stability and confidence, thus becoming a psychological support for people.
