Rheingold in
the media

The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.

A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.

In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.

Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.

With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.

The rheingold Congress 2024 in Cologne was all about the "New Logic of Life". Here are photos and videos from our event.

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".

Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.

Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report: