The rheingold academy

Training as Morphological Market-
and Media Researcher:in

Studying at the rheingold academy

The rheingold Academy offers practice-oriented training in the field of depth psychological impact research to become a morphological market and media researcher . In cooperation with various public and private universities and under the sponsorship of rheingold, the academy offers a compact course of study or part-time study (duration: four semesters in two years). The course regularly starts in the fall.

The next start date is in October 2025!

The "Morphological Market and Media Researcher" certificate offers promising career opportunities. In view of the broad spectrum of market and media research, it is an alternative to traditional activities such as therapy, diagnostics or consulting, especially for psychologists.

Exploring the motivational drivers of consumer behaviours

The training is based on psychological morphology, enabling us toexplore the motivational drivers of consumer behavior. Morphological Market and Media Research, for example, lays a foundation to evaluate and optimize ad campaigns or improve media formats to reach consumers and audiences in a psychologically relevant way. Since morphological impact research always examines the use of products, brands and media in their everyday context, this approach also provides fascinating insights into contemporary culture.

Who is the training for?

The training at the rheingold Academy is a further training program for people who are interested in an additional psychological qualification:

You will go through these semesters at the academy 

Semester 1 and 2: academy basic

Exploration (morphological description and in-depth interviews)
By the end of the two semesters, you will be able to conduct and document in-depth psychological interviews.

In detail: 

  • What are psychological phenomena?
  • Learning how to describe (own experience and behavior)
  • Learning how to conduct interviews (on other people's experience and behavior)
  • first presentation of versions and hexagram (optional)

Semester 3: academy advanced

Analyze and evaluate (arrive at results using a system)
By the end of the second module, you will have deepened your interviewing skills and will be able to write your first analyses.

In detail: 

  • Media impact in everyday life and “Verfassungs” (mood) marketing
  • Translation of descriptions into evaluations
  • Deepening of the work in the methodical version process
  • Practicing different approaches to analysis with the morphological hexagram
  • Creating a small, prototypical self-study
  • Supervision of conducted interviews

Semester 4: academy professional

Morphological study skills
Plan and implement complete projects, conduct, analyze and evaluate interviews based on morphological market and media research principles.

In detail: 

  • Present results through slides and orally
  • Fairy tales and myths to explain market and media phenomena
  • Supervision of conducted interviews and evaluations
  • Small self-study as a final thesis
  • Colloquium or presentation of results as final examination

The seminars take place four times a semester from Friday afternoon to Saturday afternoon. There are also online events.

The course offers practical and scientifically based training in morphological market and media research. To ensure intensive training, the number of course participants is limited to a maximum of 15.

Your application should include a short CV and a letter of motivation. If you have any questions, please send an e-mail to the head of the academy, Judith Behmer(behmer@rheingold-online.de).

Costs: The participation fee is € 1,400 plus VAT per semester. 

rheingold Academy has proudly been offering this training program for more than 20 years.

Psychological morphology is a theory developed at the Psychological Institute of the University of Cologne by Prof. Dr. Wilhelm Salber. Scientific societies and private-sector institutes that work according to the concept of psychological morphology are successfully active in various areas of culture and business.

 

Apply here!

Here you are (gold)right:

Judith Behmer
Head of rheingold Akademie
rheingold GmbH & Co. KG
Kaiser-Wilhelm-Ring 46
50672 Cologne, Germany

You can also use this form to apply for the Academy:

Click or drag a file into this area to upload.
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"Psyche is extended, knows nothing about it."

One of Sigmund Freud's last notes, published posthumously.

The trainee program at the rheingold institute

A 2-year program to become a morphological impact researcher.

Training
Requirements
Apply

The trainee program in detail

In a 24-month program, our trainees become morphological impact researchers. We contract two to three trainees each training year. In order to ensure the high qualitative standard of the training, a new training course is launched only every two years.

In the two-year training program, we teach the tools of morphological psychology as well as provide an introduction to marketing and business life. You will learn to explore our culture as well as the cultures of other countries with an in-depth psychological toolset

During the 16-month “Trainee Basic” training, the focus is on conducting in-depth interviews and focus groups, followed by an introduction to evaluation, client management and project organization. If suitable, this is followed by an 8-month ”Trainee Master” program focusing on analysis, report writing and presentation. At the end of the two training phases, participants are qualified to be project managers.

Our goal is to employ you on a permanent basis after you have successfully completed your trainee program.

You are a perfect fit if you meet the following requirements:

  • Degree in psychology, another liberal arts or communications field, or in marketing, theater, film & TV.
  • Interest in market, media and cultural research
  • Curiosity and openness for new approaches to topics and questions of our culture
  • Interest in qualitative-psychological methods of social research (ideally first experiences)
  • Very good English skills

In addition to the common degrees and certificates, it is particularly important for us to receive a detailed resume and a brief description of why you are applying for the trainee program, what your expectations are and what we can expect from you. We would be pleased to receive samples of your work, for example interview descriptions, excerpts of your diploma or master's thesis or similar.

Please apply to Petra Thiemann thiemann@rheingold-online.de