Shopper Journey Study

What makes us tick at all purchasing touchpoints?

Success through in-depth psychological insights

Truly understanding consumers, successfully positioning your brand and telling a compelling story - is a challenge, especially in times of crisis. With in-depth psychological market research, digital tools and quantitative methods, we offer you insights into the psyche of consumers. We provide you with actionable recommendations, for example on campaign management, product development or brand building.

More than 30 years of experience, around 5,000 in-depth interviews conducted annually, and a highly qualified team of psychologists ensure strong solutions for your business. 

Gender & Generation Unit

Genders and generations are fluid concepts, more than ever today. At the same time, age, life stage and gender have an impact on the perception of products. We understand changing gender concepts and translate them into a tailored target group approach.

rheingold DeepEmotions

rheingold deepEmotions® combines qualitative understanding and implicit, objective emotion measurement - uniquely qualifying it for advertising impact research. The tool combines TAWNY's Emotion Analytics based on state-of-the-art AI and Deep Learning.

Gender & Generation Unit

Today, genders and generations are fluid and multi-optional. And yet, age, life stage, and gender affect perceptions of products and markets and must always be thought of as something fundamental and pervasive.

rheingold DeepEmotions

rheingold deepEmotions® combines qualitative understanding and implicit, objective emotion measurement - uniquely qualifying it for advertising impact research. The tool combines TAWNY's Emotion Analytics based on state-of-the-art AI and Deep Learning.

The rheingoldFeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You will only find that with us.

Cover_Expedition-Insights

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.

On the trail of the unconscious 2.0 with the arena

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of group and chat.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.
rheingold-cocreation

rheingoldCoCreation - Looking through the customer's glasses

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.
Continents of markets method rheingold

Conquering Markets - The Continent of Markets

Thousands of studies from umpteen industries have enabled us to develop a psychological differentiation of markets - the 'Continents of Markets'.

rheingold Insights

The rheingoldInsights are articles, studies and publications from our depth psychological qualitative market research.

Counter magic at the turn of time

The government's "double whammy" to mitigate the consequences of the crisis is not enough to spread confidence among the people.

We have never had any fear of contact with Quant.

About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
Beauty Trends 2023

Beauty trends 2023

INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.
Germany in waiting

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?
Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.
Will the Seamless Consumer change the future of shopping?

The end of brands?

In the future, shopping will be driven more by the desire for personal development and solutions to life problems. Companies urgently need to rethink.

Johannes H. Mauss is new Chief Marketing Officer

Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.

Brand communication in the crisis

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.