rheingold Congress 2024
"The new logic of life"

The major upheavals of our time will trigger a cultural crisis that will massively change our society and virtually "remodel" our everyday lives.

To the rheingold Congress

Understanding Impacts. Impacting Business. Psychologically.

Gain a competitive edge in today’s fast-evolving business landscape by harnessing our expertise in psychological and cross-cultural market research. With over 30 years of experience, conducting over 5,000 in-depth explorations (e.g. interviews, focus groups, immersions, ethnographies) annually worldwide, our seasoned team of psychologists equips your business with actionable insights. Navigate dynamic consumer changes with confidence, receiving tailored recommendations.We decipher human minds for psychologically relevant strategies, products, brands and campaigns seamlessly integrating AI, digital tools, and quantitative data.

With offices in Germany, San Francisco and Shanghai, we can’t wait to wrap our heads around your business challenge.

Understanding Impacts. Impacting Business. Psychologically.

Gain a competitive edge in today's fast-evolving business landscape by harnessing our expertise in psychological and cross-cultural market research. With over 30 years of experience, conducting over 5,000 in-depth explorations (e.g. interviews, focus groups, immersions, ethnographies) annually worldwide, our seasoned team of psychologists equips your business with actionable insights. Navigate dynamic consumer changes with confidence, receiving tailored recommendations.we decipher human minds for psychologically relevant strategies, products, brands and campaigns seamlessly integrating AI, digital tools, and quantitative data.

With offices in Germany, San Francisco and Shanghai, we can't wait to wrap our heads around your business challenge.

Request a free consultation
Request a free consultation

Your US Contact:

Patricia Sauerbrey Colton
Managing Partner, rheingold USA
Email: colton@rheingold-online.com
Phone: +1 415-400-9969

Patricia Sauerbrey-Colton

Contact our Offices in Germany and China here.

rheingold LLC
Institute for Qualitative Market and Media Research
1 Sansome Street, Suite 3500
San Francisco, CA 94104

rheingold Politics Society

rheingold Politics & Society

With its research, the rheingold Institute focuses on long-term trends and recognizes basic psychological constants that significantly influence people's opinions and behaviour. Through our research, we work out people's unconscious fears, desires, driving forces and influencing factors. Because these are the main factors that determine behavior.

Politics & Society

Our quick tool: Expedition Insights

The day workshop "Expedition Insights" is hands-on market research and brings your team up close to the consumer. An expedition is fast-paced research, an ideal kick-off for the start of projects, product or campaign developments. Or a test balloon to find exactly the right questions for a larger study.

Expedition Insights

How the 50+ generation loves

The Witt Study 2024 shows that the 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. Women in particular are experiencing a new level of emancipation in the second half of their lives and are defending their freedom. This results in both a remarkable liveliness and a departure into the non-binding.

to the Generation 50+ study
Sustainability greenStrategy

rheingold greenStrategy

Companies face the challenge of implementing the topic of sustainability in a way that suits them and is an investment in the future of the brand. With rheingold greenStrategy, you sound out all the opportunities of sustainability and go into implementation with three tools.

rheingold greenstrategy
rheingold Politics Society

rheingold Politics & Society

With its research, the rheingold Institute focuses on long-term trends and recognizes basic psychological constants that significantly influence people's opinions and behaviour. Through our research, we work out people's unconscious fears, desires, driving forces and influencing factors. Because these are the main factors that determine behavior.

Politics & Society

Expedition Insights

The day workshop "Expedition Insights" (digital, analog or hybrid possible) is hands-on market research and brings your team up close to the consumer. An expedition is an ideal kick-off day for the start of projects, product or campaign developments or to find exactly the right questions for a study.

Expedition Insights

How the 50+ generation loves

The Witt Study 2024 shows that the 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. Women in particular are experiencing a new level of emancipation in the second half of their lives and are defending their freedom. This results in both a remarkable liveliness and a departure into the non-binding.

to the Generation 50+ study
Sustainability greenStrategy

rheingold greenStrategy

Companies face the challenge of implementing the topic of sustainability in a way that suits them and is an investment in the future of the brand. With rheingold greenStrategy, you sound out all the opportunities of sustainability and go into implementation with three tools. Sustainable success with a clear green line!

rheingold greenstrategy

The rheingoldFeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You will only find that with us.

rheingold deepEmotions

rheingold deepEmotions combines qualitative understanding and implicit, objective emotion measurement and is thus predestined for advertising effectiveness research - especially as a pretest. The tool combines TAWNY's emotion analytics based on state-of-the-art AI and deep learning with rheingold's deep psychological analysis.
Cover_Expedition-Insights

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.
The rheingold ConceptLab

The rheingoldConceptLab

rheingoldConceptLab. Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.
rheingold-cocreation

rheingoldCoCreation - Looking through the consumer's eyes

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.
Continents of markets method rheingold

Conquering Markets - The Continent of Markets

Thousands of studies from umpteen industries have enabled us to develop a psychological differentiation of markets - the 'Continents of Markets'.
More features

rheingold Insights

rheingoldInsights - articles, studies and publications based on our in-depth psychological qualitative market research.

Fixed contribution

Nestlé Study 2024 - Eating between sacrifice and indulgence

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
rheingold Congress 2024

This is the rheingold Congress 2024

The rheingold Congress 2024 in Cologne is all about the "New Logic of Life". Here are photos from our event.

rheingold Congress: Insights into the balancing act of consumers

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Fear of social decline promotes right-wing populist attitudes

The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.

Theo Koll interviews Stephan Grünewald on the state of society

Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise

Witt study: How the 50+ generation loves and lives

The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.

EM study - domestic vs. Chinese sponsorship

Flash study by the rheingold Institute on sponsorship impact at UEFA EURO 2024 shows preference for everyday and domestic sponsorships.
The psychology of positive urban development

Study on the psychology of the Altenessen district

Between new beginnings and (threatened) Ruhrpott nostalgia - a district in Essen is an example of how cities can work on their identity.

City of Hanau: Patchwork society with a longing for cohesion

Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.
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