Shopper Journey Study

What makes us tick at all purchasing touchpoints?

Success through in-depth psychological insights

Truly understanding consumers, successfully positioning your brand and telling a compelling story - is a challenge, especially in times of crisis. With in-depth psychological market research, digital tools and quantitative methods, we offer you insights into the psyche of consumers. We provide you with actionable recommendations, for example on campaign management, product development or brand building.

More than 30 years of experience, around 5,000 in-depth interviews conducted annually, and a highly qualified team of psychologists ensure strong solutions for your business.

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Gender & Generation Unit

Genders and generations are fluid concepts, more than ever today. At the same time, age, life stage and gender have an impact on the perception of products. We understand changing gender concepts and translate them into a tailored target group approach.

Gender & Generation

rheingold DeepEmotions

rheingold deepEmotions® combines qualitative understanding and implicit, objective emotion measurement - uniquely qualifying it for advertising impact research. The tool combines TAWNY's Emotion Analytics based on state-of-the-art AI and Deep Learning.

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Gender & Generation Unit

Today, genders and generations are fluid and multi-optional. And yet, age, life stage, and gender affect perceptions of products and markets and must always be thought of as something fundamental and pervasive.

Gender & Generation

rheingold DeepEmotions

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The rheingoldFeatures

With these deep psychological and digital rheingold methods and tools, you will understand the secret logic of your customers and develop exactly the right measures together with us.

Expedition Insights - Research as an experience

The day workshop "Expedition Insights" is market research at your fingertips and brings your team back into close contact with consumers.

rheingold Arena - Hybrid exploration

The hybrid rheingold tool rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of group and chat.

rheingoldCoCreation - Looking through the customer's glasses

The rheingoldCoCreation gives companies the opportunity to experience consumer reality up close and personal through the eyes and gut feelings of the consumer.

Brand Success Code - Strengthen brands

The starting point for successful brand management is the question of the strategic relevance of a brand. Brands can only be stringently managed and evaluated if one knows the market laws that are relevant to them.

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The rheingoldFeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You will only find that with us.

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.

On the trail of the unconscious 2.0 with the arena

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that generates a potentiation of insights through the live connection of group and chat.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.

rheingoldCoCreation - Looking through the customer's glasses

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.