Truly understanding consumers, successfully positioning your brand and telling a compelling story - is a challenge, especially in times of crisis. With in-depth psychological market research, digital tools and quantitative methods, we offer you insights into the psyche of consumers. We provide you with actionable recommendations, for example on campaign management, product development or brand building.
More than 30 years of experience, around 5,000 in-depth interviews conducted annually, and a highly qualified team of psychologists ensure strong solutions for your business.
Today, genders and generations are fluid and multi-optional. And yet, age, life stage, and gender affect perceptions of products and markets and must always be thought of as something fundamental and pervasive.
rheingold deepEmotions® combines qualitative understanding and implicit, objective emotion measurement - uniquely qualifying it for advertising impact research. The tool combines TAWNY's Emotion Analytics based on state-of-the-art AI and Deep Learning.
The rheingoldInsights are articles, studies and publications from our depth psychological qualitative market research.