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How to reach young people on professional standby

Why young people don't want to work

Professional standby and ways out

Success through in-depth psychological insights

Really understanding people, successfully positioning your brand and communicating a compelling story - this is a challenge, especially in dynamic times. Consumers are changing rapidly right now. With in-depth psychological market research, digital tools and quantitative methods, we offer you unbiased insights into their mental relationships. We provide you with concrete recommendations for action, for example in campaign management, product development or brand building.

More than 30 years of experience, around 5,000 in-depth interviews conducted annually, and a highly qualified team of psychologists ensure strong solutions for your business.

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Gender & Generation Unit

Today, genders and generations are fluid. And yet age, life stage and gender have an impact on the perception of products. We understand changing gender images and translate them into a tailored target group approach.

Gender & Generation

rheingold greenStrategy

Companies face the challenge of implementing the topic of sustainability in a way that suits them and is an investment in the future of the brand. With rheingold greenStrategy, you sound out all the opportunities of sustainability and go into implementation with three tools.

rheingold greenstrategy

Gender & Generation Unit

Today, genders and generations are fluid and multi-optional. And yet, age, life stage, and gender affect perceptions of products and markets and must always be thought of as something fundamental and pervasive.

Gender & Generation

rheingold greenStrategy

rheingold greenstrategy

The rheingoldFeatures

The following in-depth psychological and digital rheingold methods and tools help you understand the secret logics of consumer behaviors to jointly develop pinpointed marketing measures.

rheingold deepEmotions - Understanding and measuring emotions

Rethinking Advertising Research - emotions as the fuel of action

Expedition Insights - Research as an experience

The one day workshop “Expedition Insights” is market research at your fingertips and brings your team in touch with consumers.

rheingold Arena - Hybrid exploration

The hybrid rheingold tool rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live group and a chat panel.

rheingoldCoCreation - Looking through the customer's glasses

rheingoldCoCreation gives client teams the opportunity to experience consumer realities up close and personal through their eyes and gut feelings.

Brand Success Code - Strengthen brands

The starting point for successful brand management is to explore the strategic relevance of the brand. Successful brand management and assessment requires to understand the uniquely relevant rules of the category.

More features

The rheingoldFeatures

Over time, we have continuously optimized our own rheingold methods and tools and supplemented them with digital and agile elements. You will only find that with us.

rheingold deepEmotions

rheingold deepEmotions combines qualitative understanding and implicit, objective emotion measurement and is thus predestined for advertising effectiveness research - especially as a pretest. The tool combines TAWNY's emotion analytics based on state-of-the-art AI and deep learning with rheingold's deep psychological analysis.

Expedition Insights - experience rheingold research live

A day of "aha" moments - together with rheingold, your team researches up close with the consumer.

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.

Strategy consulting

The strategy afterwards. With rheingoldBridging, you work out with our experts how to proceed after a study.

rheingoldCoCreation - Looking through the consumer's eyes

The rheingoldCoCreation gives companies the opportunity to experience this firsthand through the eyes and guts of the consumer.

Strengthening Brands - The Brand Success Code

The success of brands today depends on five factors. This has been confirmed by rheingold studies over the past 20 years. The starting point for successful brand management is the question of the strategic relevance of a brand.