Really understanding people, successfully positioning your brand and communicating a compelling story - this is a challenge, especially in dynamic times. Consumers are changing rapidly right now. With in-depth psychological market research, digital tools and quantitative methods, we offer you unbiased insights into their mental relationships. We provide you with concrete recommendations for action, for example in campaign management, product development or brand building.
More than 30 years of experience, around 5,000 in-depth interviews conducted annually, and a highly qualified team of psychologists ensure strong solutions for your business.
With its research, the rheingold Institute focuses on long-term trends and recognizes basic psychological constants that significantly influence people's opinions and behaviour. Through our research, we work out people's unconscious fears, desires, driving forces and influencing factors. Because these are the main factors that determine behavior.
Be inspired on October 8, 2024 at the rheingold congress
"Significantly more impact - The new logic of life" in Cologne.
Be part of it!
On October 8, 2024 | 10 a.m. - 6 p.m.
HALLE / TOR 2 | Girlitzweg 30, 50829 Cologne
Today, genders and generations are fluid and multi-optional. And yet, age, life stage, and gender affect perceptions of products and markets and must always be thought of as something fundamental and pervasive.
Companies face the challenge of implementing the topic of sustainability in a way that suits them and is an investment in the future of the brand. With rheingold greenStrategy, you sound out all the opportunities of sustainability and go into implementation with three tools. Sustainable success with a clear green line!
rheingoldInsights - articles, studies and publications based on our in-depth psychological qualitative market research.