Our methods are the result of scientific research and continuous development of morphology. The rheingold interview is the methodological core. It is combined with quantitative methods, mobile research, social analytics or VR labs. Each study is tailored to your research question, so no two settings are the same.
Imagine you could look into the mindof your customers and understand the secret logics that drive them. With this knowledge, you would probably adjust their interactions with your products and develop highly effective marketing campaigns. A rheingold study delivers insights that surprise. It becomes the foundation for innovation, an opportunity for new perspectives.
We help you develop consumer-relevant strategies and accompany you along the steps ofimplementation. This is how we believe market research creates value.
The demands on strong brands are exploding in the moving markets. This makes it all the more important for brands to be very resilient in order to withstand the influences and attacks and at the same time to set themselves on the road to success through strategic relevance, clear positioning, coherence and uniqueness.
To successfully capture a market or maintain a market position, you need to understand it in its depth and dynamics. By understanding the hidden logics of a market, effective levers can be extracted and successful strategies developed.
In three decades of qualitative market research, we have continuously developed and optimized our methods and processes. This has resulted in tools proprietary to the rheingold institute, such as the "Continents of Markets" for determining market mechanisms, our hybrid research tool "Arena" or the brand model "Brand Success Code".
The rheingold institute is originally based in Cologne and conducts research worldwide for national and international clients. We have branch offices in San Francisco and Shanghai. The blue areas of the map show in which regions we regularly conduct research:
In order to meet the intercultural demands of a modern market research world, we assemble cross-cultural teams and work with experts from different countries.
We understand CrossCulture as a joint project, with our cooperation partners in the respective countries as well as a bi-national interview team. Only by adding the local perspective tothe rheingold project management, we can we avoid 'blind spots' and detect cultural peculiarities.
Through this proactive, intercultural exchange, rheingold acts as a cultural translator and ensures the well-known rheingold research quality - everywhere in the world.
Our clients include both international corporations and medium-sized companies. What unites them is the search for real insights and the unvarnished truth about their brand, their company and their communication. Most of our cients have maintained a trusting, mutually beneficial partnership with us for years.
