Continuation of the major Witt study with exciting parallels and differences to Germany. In the Netherlands, too, the 50+ generation feels young on average and can be described as the "now me" generation. More sex and happier relationships: The 50+ generation in the Netherlands loves love!
Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the rheingold Institute in Cologne on behalf of Unilever shows how consumer behavior changes in uncertain times - shopping in the area of conflict between "survival" and "a better life".
The rheingold Institute has been nominated as a finalist for the German Market Research Innovation Award 2025 with the rheingold Avatar Suite. The award recognizes outstanding, forward-looking research tools that open up new avenues in market research.
A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.
IKK classic has presented a new study on prejudice in collaboration with the rheingold Institute. The results show that prejudice and discrimination have not only increased since 2021. They are also increasingly seen as "normal".
By-products of food production are a trend; what used to be considered waste is now becoming the basis for innovative products. But communication requires psychological sensitivity.
No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.
In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.
MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute. In this way, MIA provides valuable insights into the consumer behavior of tomorrow.
Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
The innovation service provider KitchenTown and the rheingold Institute are cooperating. Food manufacturers benefit from the strategic partnership through psychological analysis expertise combined with development and implementation power.
Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.
With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.
The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.
The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.
Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise
