Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.
BVM Berufsverband Deutscher Markt- und Sozialforscher e. V. names Stephan Grünewald, Managing Director of the rheingold Institute, "Personality of the Year 2024". The prestigious award recognizes special achievements in the industry.
The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.
Mental intelligence is not essentially related to AI, says Stephan Grünewald in an article for the Kölner Stadt-Anzeiger. It lacks the transience, the infatuation, the inner contradictions of the soul.
Why do people want to be buried in a forest? rheingold has researched the motives in a psychological-qualitative and quantitative representative study on behalf of FriedWald.
Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.
Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.
Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.
The annual meeting for (corporate) market researchers and advertisers. rheingold will be present with a keynote by Stephan Grünewald as well as a booth. We are looking forward to two exciting days at the fair.
Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report:
Young women want hybrid and agile work beyond official channels and hierarchy. Birgit Langebartels, psychologist and head of rheingold "Gender&Generation," talks about the new mindset and what companies need to do now.
Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.
Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.
The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.