The secret of effectiveness

The rheingoldInsights

Counter magic at the turn of time

The government's "double whammy" to mitigate the consequences of the crisis is not enough to spread confidence among the people.

We have never had any fear of contact with Quant.

About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
Beauty Trends 2023

Beauty trends 2023

INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.
Germany in waiting

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?
Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.
Will the Seamless Consumer change the future of shopping?

The end of brands?

In the future, shopping will be driven more by the desire for personal development and solutions to life problems. Companies urgently need to rethink.

Johannes H. Mauss is new Chief Marketing Officer

Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.

Brand communication in the crisis

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.
Press

rheingold press review 2022

Our review of this year's coverage of our webinars, studies and other appearances. That was 2022.

Stephan Grünewald on alarm in everyday life

Stephan Grünewald observes a state of increasing exhaustion in society. For advertisers, he has a clear recommendation: "Show reliability!"

A look into the soul of energy customers

The rheingold institute has conducted a comprehensive study among customers of energy suppliers, deeply investigated and classified their perception and preparation for the "hard winter" and the energy crisis.

Strengthening democracy - reality of life in times of crisis

What is the state of democracy in our country? This year, too, the representative study "How we really live" commissioned by Philip Morris.

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.
Shopper Journey 2022

Shopper Journey Study 2022 - the supermarket journey

What makes customers tick on their shopping journey? GS1 Germany, Holistic Consulting and rheingold conducted a study on shopper journeys.
ECR Day - Shopping of the future

ECR Austria 2022 - "Meet the seamless consumer".

Judith Barbolini presented the "seamless consumer" as a keynote at ECR Day 2022. "People no longer buy products, but solutions for life issues". You can watch the whole presentation online here.
Retro - Picture of the Future

Picture of the future - Ströer Edition

What makes the consumers of the future tick? And why do we like to live in yesterday and remember "the good old days"?

Generation Z and the psychology of local news

How does GenZ deal with local mobile news offerings and what are psychological drivers, blockages and needs?