The secret of effectiveness

The rheingoldInsights

BVM Congress 2024

German Market Research Award: Stephan Grünewald from BVM honored

BVM Berufsverband Deutscher Markt- und Sozialforscher e. V. names Stephan Grünewald, Managing Director of the rheingold Institute, "Personality of the Year 2024". The prestigious award recognizes special achievements in the industry.

Nestlé Study 2024 shows a longing for light-heartedness - eating in the area of conflict between renunciation and enjoyment

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".
Demonstrations in Germany. January 2024

Between wake-up call and boomerang - psychological effects of demonstrations against right-wing extremism

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.
Study on the reality of life: Citizens in Germany long for "people's caretakers" and political representatives who solve problems • Representative study "How we really live" by the rheingold Institute on behalf of Philip Morris examines influencing factors and perspectives on political representation • Concept of the "common people" is gaining relevance • Citizens are becoming more fearful and radical

Study on the reality of life in Germany

Citizens in Germany long for "people's caretakers" and political representatives who really solve problems. The concept of the "common people" is gaining relevance.

Mental intelligence versus artificial intelligence

Mental intelligence is not essentially related to AI, says Stephan Grünewald in an article for the Kölner Stadt-Anzeiger. It lacks the transience, the infatuation, the inner contradictions of the soul.

Democratic burial in the forest floor

Why do people want to be buried in a forest? rheingold has researched the motives in a psychological-qualitative and quantitative representative study on behalf of FriedWald.

Young people on professional standby

Why are some young people not studying or training and are permanently on career standby? This was investigated by rheingold for the Joblinge initiative.
Dream House Interhyp Residential Study 2023

Interhyp living space study 2023 - the old building becomes a nightmare

Waiting to buy your own home and a clouded view - that's what Interhyp AG's new Wohntraumstudie 2023 shows. The rheingold Institute asked people about their housing situation, their dreams and plans.
Organic carrots

Why the biopipe was no longer allowed to be evangelical

Consumers are ambivalent, wanting to drive SUVs and save the planet at the same time. Brand managers also have to deal with this ambivalence. Stephan Grünewald puts forward these and other theses in the Brand eins podcast "Sustainable Brand Stories.

Depth psychological insights at the planning & analysis Insights 2023 in Frankfurt

The annual meeting for (corporate) market researchers and advertisers. rheingold will be present with a keynote by Stephan Grünewald as well as a booth. We are looking forward to two exciting days at the fair.

On the rheingold couch - how a depth psychological interview works

Sebastian Scheffel from RedaktionsNetzwerk Deutschland turned the pages at the rheingold Institute and let himself be interviewed about his confidence. Here is his report:

rheingold deepEmotions

rheingold deepEmotions combines qualitative understanding and implicit, objective emotion measurement and is thus predestined for advertising effectiveness research - especially as a pretest. The tool combines TAWNY's emotion analytics based on state-of-the-art AI and deep learning with rheingold's deep psychological analysis.
Webinar rheingold confidence of the Germans

Press commentary on the study: Germans' Confidence in Times of Multiple Crises

Germany on the run! Disillusioned with politics and society, a large part of the population reacts by fleeing into private happiness.

Germany on the run from reality

A depth-psychological study and representative survey on the state of mind of Germans clearly shows that two-thirds of the population distrust the government and its policies. Confidence in the future seems to be possible only in private.

Why young women shy away from leadership positions

Young women want hybrid and agile work beyond official channels and hierarchy. Birgit Langebartels, psychologist and head of rheingold "Gender&Generation," talks about the new mindset and what companies need to do now.

Conservative roll-back - the hard man returns

We have been observing a conservative rollback in masculinity for ten years now, increasingly manifested by a fascination with authoritarian structures, more or less open sexism, and a return to supposedly outdated role models.

Apple Vision Pro: A psychological look at the soul's needs

Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.

Germans oversaturated by technology - study on acceptance of future trends

Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.