The rheingoldInsights

MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute. In this way, MIA provides valuable insights into the consumer behavior of tomorrow.

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.

Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.

With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.

The rheingold Congress 2024 in Cologne was all about the "New Logic of Life". Here are photos and videos from our event.

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise

The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.

Between new beginnings and (threatened) Ruhrpott nostalgia - a district in Essen is an example of how cities can work on their identity.

Do cities have a soul and can urban development be positively influenced with differentiated psychological knowledge? A study on the inner state of the city of Hanau provides answers.

The relationship with food has become much more tense, people's expectations of themselves have risen and, at the same time, satisfaction has fallen. These are the findings of the Nestlé study "So is(s)t Deutschland 2024".

We examined the psychological impact of the demonstrations against right-wing extremism in January 2024.