The secret of effectiveness

The rheingoldInsights

Germans oversaturated by technology - study on acceptance of future trends

Germans are saturated with technology and feel little need for new applications. From a psychological perspective, a technological-digital epochal change is on the horizon.

Psychological paradox of sustainability

The desire for sustainability stems from a conservative longing. But we can only preserve the world by transforming it. An interview with Stephan Grünewald.

New management structure at rheingold

The rheingold Institute is now organized in focus units, which will bundle the professional expertise in three departments in the future. The units are headed by Judith Barbolini, Paul Bremer and Christine Mack.

Counter magic at the turn of time

Stephan Grünewald discusses insights from rheingold research with the German government at Schloss Meseberg - the topics are confidence and changing times.

Understanding consumers with hybrid methods

About the currently quite fertile ground for Quali research, about cooperations as well as smart tools that complement classical methods and how the institute is getting fit for the future.
Beauty Trends 2023

Beauty trends 2023

INSIDE beauty asked market research and communications insiders about the most important trends. In this interview, Judith Barbolini reveals what we should look out for this year.
Germany in waiting

Between the turn of the times and double whammy

Tank debates, worries about prosperity and bashful consumption: about a year after the start of the war, Germany is torn.
Shopper Journey 2022

The hybrid shopper journey in grocery retailing

What makes customers tick throughout their shopping journey and how can their behavior be tracked?
Crises and their psychological sides

The psychological side of crises

People move between resignation, defiance and anger and at the same time long for a confident view of the future.
Will the Seamless Consumer change the future of shopping?

The end of brands?

In the future, shopping will be driven more by the desire for personal development and solutions to life problems. Companies urgently need to rethink.

Johannes H. Mauss is new Chief Marketing Officer

Marketing professional Johannes Mauss is Chief Marketing Officer and member of the management board at rheingold with immediate effect. He expands the marketing and sales expertise as well as the brand and strategy consulting.

Brand communication in the crisis

Birgit Langebartels on the current mood of people in Germany, how brands should react to it and why the trend towards nature is unbroken.
Press

rheingold press review 2022

Our review of this year's coverage of our webinars, studies and other appearances. That was 2022.

Stephan Grünewald on alarm in everyday life

Stephan Grünewald observes a state of increasing exhaustion in society. For advertisers, he has a clear recommendation: "Show reliability!"

A look into the soul of energy customers

The rheingold institute has conducted a comprehensive study among customers of energy suppliers, deeply investigated and classified their perception and preparation for the "hard winter" and the energy crisis.

Strengthening democracy - reality of life in times of crisis

What is the state of democracy in our country? This year, too, the representative study "How we really live" commissioned by Philip Morris.

Binding forces and binding killers in companies

A joint study "Cohesion - Tomorrow's Retention Forces" by the rheingold institute and Pawlik Consultants shows that many employees are open to change.
Shopper Journey 2022

Shopper Journey Study 2022 - the supermarket journey

What makes customers tick on their shopping journey? GS1 Germany, Holistic Consulting and rheingold conducted a study on shopper journeys.