The secret of effectiveness

The rheingoldInsights from the category Internal

MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute

MIA - rheingold's AI avatar enriches psychological research

MIA is a digital AI avatar that, as a "representative of the future", combines advanced technology from Repon with the in-depth psychological expertise of the rheingold Institute. In this way, MIA provides valuable insights into the consumer behavior of tomorrow.
Kitchentown and rheingold cooperate on food product development

Cooperation with KitchenTown - development of innovative food products

The innovation service provider KitchenTown and the rheingold Institute are cooperating. Food manufacturers benefit from the strategic partnership through psychological analysis expertise combined with development and implementation power.

The rheingold Congress as pure poetry

Dominic Macri is a performance artist, slam poet, actress and psychologist. The German-speaking team champion in poetry slam used her poetic recording to touchingly summarize the rheingold congress on stage.

Strategy development with sweet spot - depth psychology meets agile implementation 

With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
rheingold Congress 2024

That was the rheingold Congress 2024

The rheingold Congress 2024 in Cologne was all about the "New Logic of Life". Here are photos and videos from our event.
BVM Congress 2024

German Market Research Award: Stephan Grünewald from BVM honored

BVM Berufsverband Deutscher Markt- und Sozialforscher e. V. names Stephan Grünewald, Managing Director of the rheingold Institute, "Personality of the Year 2024". The prestigious award recognizes special achievements in the industry.

New management structure at rheingold

The rheingold Institute is now organized in focus units, which will bundle the professional expertise in three departments in the future. The units are headed by Judith Barbolini, Paul Bremer and Christine Mack.
Innovation development with rheingold

Innovation development with rheingold

The conditions for innovation development are good - especially with the end of the Covid 19 crisis it is time to take off.
Stephan Grünewald in the Corona Expert Council

Stephan Grünewald in the NRW Expert Council: Polarization vs. Cohesion

Stephan Grünewald, member of the NRW state government's Council of Experts, on the state of mind of the population between polarization and cohesion.
Best Agers and the Pandemic

Best Agers and the Pandemic - A Senior Study

"New Start 2021?" is the fifth senior study. It focuses on the short- and long-term effects of the pandemic on best agers.
The rheingold ConceptLab

The rheingoldConceptLab

rheingoldConceptLab. Creative processes run in real time and are tested and optimized in parallel with the focus groups and in-depth interviews.
A video message at the turn of the year

Principle of design instead of principle of hope - a video message at the turn of the year

In this video message, Stephan Grünewald summarizes the past and wishes for a switch from the "principle of hope" to the "design mode" for the year 2021.

Revealing the unconscious 2.0 with rheingoldArena®

The hybrid rheingold exploration method rheingoldArena® creates a focus group scenario that multiplies insights through the connection of a live focus group and chat panel.
Secret User Experience

Revealing the secrets behind UX: How does a user become a fan?

An excellent user experience (UX) has valuable spillover effects on the brand.
Sprint Insights in two days

NEW: The rheingoldSprint®

The rheingoldSprint - ideal research tools for the contactless corona phase. Fast, pragmatic, economical.
Life in idle, a book by Birgit Langebartels

Life in idle

Psychologist Birgit Langebartels uses thousands of in-depth interviews to trace how sufferers experience their depression and makes transparent the six steps that contribute to psychological suffering.
Works of art at rheingold

Images with hidden wit and a lot of subtlety

From September to December 2019, artworks and objects by the artist Sylvia Barbolini will be on display in the rooms of the rheingold institute. The cooperation is based on the common interest in the depth-psychological dimension of the human being, with which the artist dedicates her works.
Employer Branding

Employer Branding

Recruiting employees has now become a real challenge for many companies. Booming labor markets, declining birth rates and exponentially increasing demand in certain occupational groups are just some of the causes.