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The rheingoldInsights from the category Society

Stephan Grünewald on Markus Lanz (November 6, 2025):

It is an evening about crisis acrobatics, solidarity and the art of transforming crisis energy into new beginnings. At the beginning of the program, Markus Lanz introduces rheingold founder Stephan Grünewald - and finds very appreciative words for his new book "Wir Krisenakrobaten".
An AI colleague works together with a human. rheingold_randstad_KI study

AI in the world of work: fascination meets fear of replaceability 

The study "AI and the future of work: stress test for leadership and collaboration" by the rheingold Institute for the randstad Foundation shows that companies are relying on the introduction of technological AI, but are underestimating uncertainty, defensiveness and displacement.

Labubu - Why an ugly-cute plush figure has a perfect command of the grammar of TikTok economics

Trend analysis by our Asia team: Labubu is more than just a quirky plush figure: it meets the central psychological needs of a young generation and masters the grammar of the TikTok economy. Between kawaii aesthetics, object of consolation and silent rebellion, it becomes a symbol for an attitude to life.

Why sustainability is losing its appeal

Sustainability is one of the key social challenges of our time. However, from a psychological perspective, it is clear that sustainable behavior is associated with inner contradictions for many people, says psychologist Sabine Loch.

Fear of social division - solidarity in Germany in crisis

Between erosion and growing longing: In-depth psychological and population-representative rheingold study on the state of social cohesion in Germany.
Witt study - How the 50+ generation loves in the Netherlands

Witt study: "How the 50+ generation loves and lives in the Netherlands"

Continuation of the major Witt study with exciting parallels and differences to Germany. In the Netherlands, too, the 50+ generation feels young on average and can be described as the "now me" generation. More sex and happier relationships: The 50+ generation in the Netherlands loves love!
Consumption study Unilever rheingold

Between "living well" and "surviving" - how crises show up in the shopping cart

Crises shape everyday life - and the shopping cart. A recent in-depth psychological study conducted by the rheingold Institute in Cologne on behalf of Unilever shows how consumer behavior changes in uncertain times - shopping in the area of conflict between "survival" and "a better life".

"I make the world the way I like it" - rheingold study on opinion formation in the digital age

A joint study by the rheingold Institute and the University of Mainz got to the bottom of how users deal with the new media diversity. The research has now been awarded first place for the best journal article in communication science 2024.

Prejudices are increasingly seen as normal

IKK classic has presented a new study on prejudice in collaboration with the rheingold Institute. The results show that prejudice and discrimination have not only increased since 2021. They are also increasingly seen as "normal".
rheingold election study 2025

rheingold Election Study 2025 - "What really moves Germany"

No rescue in sight - helplessness and an explosive mood dominate the election campaign. The mood of many voters ahead of the upcoming federal election is characterized by strong feelings of loss, worry and disappointment with politics.
Commitment and volunteering

Between self-reference and a sense of community: ASB study reveals motives for engagement

In order to promote volunteering, it is important to know the psychological levers. Six central motives for volunteering show how the aspirations of potential volunteers can be specifically addressed.
GenZ 2024 VCI Study

Study on "GenZ 2024" - young people under the cloak of invisibility

Young people repeatedly complain that their world is breaking down into irreconcilable bubbles. The VCI study shows that they are very afraid of making themselves vulnerable in front of everyone on social networks.
Burial in the forest for nature lovers

Balance between grief and financial effort 

How should the farewell to loved ones be organized? How much money should be spent on this? How are decisions made about how and where a burial should take place? Answers to these questions can be found in the "Last Path" study, which FriedWald conducted with the rheingold Institute in summer 2024.
rheingold Congress 2024

That was the rheingold Congress 2024

The rheingold Congress 2024 in Cologne was all about the "New Logic of Life". Here are photos and videos from our event.

rheingold Congress: Insights into the balancing act of consumers

The rheingold Congress 2024 is characterized by major social upheavals and the influences of AI. planung&analyse spoke to Judith Barbolini, member of the management board of the rheingold Institute, about the consumer of the future.

Fear of social decline promotes right-wing populist attitudes

The fifth edition of the study series "How we really live" 2024 has now been published on behalf of Philip Morris Germany. The results show that individual fear of social decline in particular plays a central role in the emergence of populist attitudes.

Theo Koll interviews Stephan Grünewald on the state of society

Grünewald also explains the loss of trust in politics with the "bickering" within the government. From a psychological point of view, bickering is different from arguing. Disagreement is always about a change of perspective. Disagreement opens up perspectives and seeks a productive solution in the form of a compromise

Witt study: How the 50+ generation loves and lives

The 50+ generation loves and lives much more freely and uncompromisingly than the generations of the same age before them. "Men only outpatient, no longer inpatient": 57% of female singles in the 50-70 age group do not want a relationship.