Psychological insights into target audiences. Available 24/7.

The rheingold Avatar Suite combines 40 years of depth psychology research with an AI-based dialogue system—for decisions that can’t wait.

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CHALLENGE

How do you bring target audiences to life?

Effective market research has an impact that extends beyond the completion of a study. Findings should also be useful in addressing new questions that arise in day-to-day work. Yet they often lie dormant in filing cabinets, presentations, or across different departments. The rheingold Avatar Suite brings this knowledge to life, making it quickly accessible through interactive dialogue. 

APPLICATIONS

Already part of everyday life at many companies 

Real-Time Reality Checks

Review and refine concepts, taglines, designs, and ideas right away.

Navigating the Insight Jungle

Organizing fragmented knowledge and turning it into a basis for decision-making.

Closing the Real-Life Gap

Iteratively refine ideas—without an additional field phase.

Training & Enablement

Embed an understanding of target audiences within the company.

FOR WHOM

For marketing and insights professionals who need to make decisions faster than the next research cycle allows

From small and medium-sized businesses to international corporations—for teams that need to justify campaign, product, or brand decisions internally and require more than just standard survey data to do so.

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  • Fully GDPR-compliant – operated in the EU via Azure Cloud Services.
  • 99% uptime guaranteed – the basic version can be set up in just a few days.
  • Not just any anonymous chatbot —developed based on nearly 40 years of rheingold research, in collaboration with our AI partner, Repon GmbH.

What's Changing with the Avatar Suite

BEFORE

  • Knowledge is scattered and difficult to access
  • Decisions are based on interpretation
  • Research is available only on a limited basis

AFTERWARDS

  • Target audiences can be reached at any time
  • The perspectives are clear and comparable
  • Decisions are made based on psychological principles

The Avatar Suite does not replace a Rheingold study—it expands upon it: serving as a supplement between study phases and as a tool for everyday work.

THE AVATARS

Three Perspectives. One Foundation of Knowledge.

WORKSPACE 01

MIA

Your partner in innovation. MIA thinks from the perspective of tomorrow and challenges new ideas before they reach the market.

WORKSPACE 02

Originals

Four basic psychological types in the general population—validated through depth psychology and quantitative methods. For tests with broad applicability.

WORKSPACE 03

Goldi

Your company's very own knowledge avatar. Goldi makes your own research and insights accessible through dialogue—complete with citations.

ALSO AVAILABLE FOR BOOKING

Your Avatar

Your custom-designed avatar tailored to your specific target audience—based on a proven psychological framework.

TECHNOLOGY & PARTNERS

Implementation, Data Protection, and Technical Development

Backend Technology

A powerful large language model, precisely controlled through Instruct-Tuning, a specific prompt architecture, and structured knowledge databases.

Multi-Agent System

Not a single AI model, but a specially trained system with a psychological signature—featuring its own modules for language, attitude, and target audience knowledge.

Data Protection & IT Integration

Fully GDPR-compliant and precisely tailored to existing security, data protection, and integration requirements in close collaboration with the client and the IT department.

The technical backend, multi-agent architecture, and technical development are carried out in partnership with our technology partner, Repon.

CUSTOMER TESTIMONIALS

What Customers Value About the Avatar Suite

"

Compared to currently available AI-powered research solutions, the rheingold Avatar Suite impressed us particularly because of the psychological foundation of its synthetic personas (avatars), their ability to interact and build consensus, and its Research Wizards, which support well-informed and confident decision-making.

Henning Christiansen
BSH Home Appliances
"

Regular dialogue with our target audience avatars brings our market research to life and makes it tangible. This provides real added value for our day-to-day work in marketing and product management. Last but not least, the partnership is also impressive: rheingold and Repon provide us with reliable support and treat us as equals.

Wiebke Tecklenburg
Neudorff

The Avatar Suite does not replace a Rheingold study—it expands upon it: serving as a supplement between study phases and as a tool for everyday work.

WEBINAR

Case Study: Neudorff—How a Company Uses the Avatar Suite.

Your contact persons

Judith Barbolini | Chief Operating Officer (COO)

Email: barbolini@rheingold-online.de
Phone: +49 (0)173 72727 09

Paul Bremer | Chief Commercial Officer (CCO)

Email: bremer@rheingold-online.de
Phone: +49 221-466 828 0