In a world that is changing faster than ever, companies need fluid strategies based on psychological insights that can be implemented immediately. With its "Fluid Strategy", the joint venture between the rheingold Institute, the digital agency Gerhard and Alexander Kiock, founder and former CEO of diffferent, offers flexible, data-driven strategies that are based on unconscious behavioral patterns and can be implemented as quickly as possible.
The aim is to provide practical strategic advice
The aim of Sweet Spot is to offer companies flexible and practical strategy consulting that adapts quickly to changing market conditions and at the same time is based on sound knowledge.
Here, Absatzwirtschaft reports on the joint venture
"Our approach goes far beyond conventional strategy consulting," says Alexander Kiock. "We understand consumers and markets in greater depth and develop adaptable strategies with stable foundations." With the scientific depth of the rheingold Institute, Sweet Spot enables holistic strategy development based on in-depth psychology.
Agility and speed with a strong partner network
Sweet Spot relies on an agile corporate structure in order to be able to react quickly to customer requirements. The founding team, consisting of Johannes Mauss, Reinhardt Neuhold, Christian Wochagg and Alexander Kiock, is already operating and successfully implementing initial strategies.
"We are starting without a lot of preliminaries," explains Christian Wochagg, who, together with Reinhardt Neuhold and Johannes Mauss, is responsible for the entire process from the development of the strategic direction to the digital strategy and its implementation at Sweet Spot. Alexander Kiock will support Sweet Spot conceptually with his wealth of strategy know-how. "Our aim is not only to develop strategies," continues Christian Wochagg, "but also to put them into practice quickly and efficiently."
Orientation towards unconscious behavioral patterns
As a partner, the renowned rheingold Institute provides support with in-depth psychological insights. Johannes Mauss, in his role as CMO of rheingold, has set the joint venture in motion and ensures the seamless connection between psychological insights and strategic development. "We quickly realized that rheingold's ambition, quality and incredible wealth of knowledge, together with a consistently integrative and digital strategy offering, is a killer app for the market," says Mauss. Managing Partners Stephan Grünewald, Stephan Urlings and Hans-Joachim Karopka are silent partners in the joint venture and contribute valuable specialist knowledge and market research expertise.
Insights, strategy and implementation from a single source
This unique combination of consulting expertise and scientific depth sets Sweet Spot apart from other consulting services. This results in data-based strategies that are geared towards the unconscious drivers of human behavior. "We avoid separating insights, strategy and implementation," emphasizes Johannes Mauss. "Our aim is to ensure that there are no gaps between analysis, strategic planning and practical implementation. We achieve this through interdisciplinary teams of psychologists, strategists and implementers."
Practical and implementation-oriented advice
Sweet Spot thinks about implementation right from the start. "We don't develop strategies in an ivory tower. Right from the start, we work closely with our customers to develop recommendations that can be implemented directly and practically," explains Reinhardt Neuhold. The digital space in particular plays a central role here. "Our expertise in digital transformation enables companies to immediately turn digital opportunities into marketable strategies."
About Sweet Spot
Sweet Spot is a joint venture dedicated to supporting companies in the digital world through fluid and insight-based strategy consulting. With a unique consulting approach that combines deep psychological research with agile strategy and consistent implementation, Sweet Spot offers solutions based not only on insights, but also on fast and flexible implementation. Sweet Spot was founded in October 2024 by rheingold, the two managing directors Reinhardt Neuhold and Christian Wochagg from the digital agency Gerhard and Alexander Kiock, the founder and ex-CEO of diffferent. The operational founding team consists of Johannes Mauss, Reinhard Neuhold, Christian Wochagg and Alexander Kiock.
Sweet spot - what the name promises
In various disciplines, the term "sweet spot" refers to the optimal area of impact. In the "sweet spot strategy", it stands for ensuring maximum impact through seamless processes.
Find out more about how you can take your strategy to the next level in an initial consultation.
Contact:
Johannes Mauss
Phone : +49 173 510 2400
E-Mail : mauss@rheingold-online.de
