Artificial intelligence probably won't (yet) drive brands out of the market. But it can take away something even more important: their significance in people's lives. What needs to be done now.
The rheingold Avatar Suite enables the creation of individual AI avatars based on basic psychological needs and thus revolutionizes qualitative in-depth psychological market research. Our goal: to bring consumer needs to life and understand target groups more precisely.
Mental intelligence is not essentially related to AI, says Stephan Grünewald in an article for the Kölner Stadt-Anzeiger. It lacks the transience, the infatuation, the inner contradictions of the soul.
Apple has released their long-awaited vision of mixed reality hardware, the Apple Vision Pro. Based on the joint study, Ströer conducted an interview with Stephan Grünewald.
